If your organization hasn’t yet grasped the importance of employer brand (or views it as just another marketing campaign), it’s time for a shift in perspective. Tammy Myrick is Director of Marketing, People, and Culture at Cone Health. Have a listen to the episode below, keep reading for a summary and be sure to subscribe…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
This established tech consultancy is differentiating itself from its younger competitors by crafting the most personal EVP possible to reach both local and global talent. Anouska Ramsay is Group Talent Director at Capgemini. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast. Listen…
This global biotech company stands out in a competitive industry by prioritizing authenticity—saying no to impersonal stock photography and “vanilla” social media advocacy. Tammy Embry is a Global Employer Brand and Recruitment Marketing Strategist at Amgen. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer…
Marie Kondo has probably shamed a lot of people into becoming more organized and is probably responsible for a lot of sales at a number of retailers like The Container Store. This retail brand’s employer brand strategy excels when it foregrounds employee voices, providing tools and platforms for telling their own stories. Rachel Kennedy is…
Back in the day, lighting, televisions and even compact disc players is what Philips was better-known for. But these days, it’s all about health technology. Learn why Philips’ employer brand strategy is thriving thanks to its highly personal approach to storytelling, innovative content, and strong EVP. Dominique Mallion is the Global Content Marketing Strategist &…
Oh, brother. Here come more “shocking” statistics that are actually quite pedestrian. Another clickbait headline that elicits the opposite…yawn. Well, the data points in this article are genuinely true, and we’re willing to bet most of them haven’t been heard, or at least, taken to heart and acted upon. With employer branding being so critical…
When your business is connecting customers with their next home, attracting purpose-driven talent with your employer brand is critical. Sarah Staley is Head of Employer Brand and Culture at Realtor.com. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast. Listen on Apple Podcasts, Spotify, Stitcher or Soundcloud. In…
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Love is in the Office Air
Attitudes and expectations in the workplace are changing in a number of ways. One of the most notable areas in which change is occurring is the topic of office relationships. As younger generations continue to fill a larger proportion of the workforce, they bring with them a new set of beliefs and judgments. This is…
Is your company culture vibrant and engaged? Does it draw in talented people from different backgrounds, minorities and age groups, to out-think and out-perform competitors? Or is it guilty of tired ‘top-down’ management, sleepwalking into disharmony, under-performance, and lack of competitiveness, all because of a continuing failure to engage existing and new talent using smart…