Developing an employer value proposition (EVP) is essential for any organization that wants to attract and retain top talent. The EVP is a statement that summarizes the unique value that a company offers to its employees. It is a promise to employees about what they can expect in terms of compensation, benefits, development opportunities, and…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
HelloFresh is a global meal kit delivery company that operates in 18 countries. This gives them a unique challenge regarding talent acquisition: they need to find local talent with niche skills to support their complex distribution and logistics. This article explores how HelloFresh has solved this challenge by upskilling its talent engagement team. We’ll also…
The success of every company hinges on its people. But attracting the best talent isn’t always an easy feat. Companies often invest significant amounts of money into the bottom of the recruitment process — job boards and recruiters. But at Flexa, we’ve found that a great employer brand can reduce hiring costs whilst attracting the…
NBCUniversal is a media company with more than twenty businesses in thirty countries, including theme parks, television stations, motion pictures, and premium streaming services. With so many diverse brands and localities, creating an EVP (Employer Value Proposition) that works for all of them is a significant challenge. Anne Hurley, Director of Talent Branding at NBCUniversal,…
India’s startup ecosystem has been experiencing a rapid growth rate, with the country emerging as the third-largest startup hub globally, posting record revenue of $227 billion in 2022, according to Mint. This growth has led to a highly competitive market for talent, making it essential for companies to have strong employer branding and an attractive…
The concept of employer brand is still fairly new to the world of business. Articulating an EVP (Employer Value Proposition) is typically on the agenda of management teams; however, not every organization knows how to go about it. Hence I was pleased to chat with Kayla Branham, Marketing Manager of Talent Acquisition at security giant…
Long before COVID-19 made working from home the norm, this software company was experimenting with remote work and exploring its impact on employer brand. This unsung hero of the B2B technology space was powering some of the busiest and most visible brands of the early months of the pandemic, all while supporting a globally distributed…
Big changes in the automotive technology space have inspired a renewed focus on attracting tech talent and workplace diversity for this company’s employer brand leadership. That focus is just one of the creative challenges Joanna Babiarz faces as Aptiv’s Global Employer Branding Director. Your Candidate Messaging Should Evolve with Your Industry Recent and rapid tech…
Successful employer brand activation is all about thinking globally for this 352-year-old, progress-driven science and technology company. Merck Group has dedicated itself to furthering human progress through science and technology. It’s a lofty mission and one its team takes very seriously, particularly employer brand leader Chris Dinwiddy. You Value Curiosity Merck Group’s EVP, “Bring your…