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Employer Branding

From Data to Success: Experian’s ROI Journey with the Employer Brand Index

At Link Humans, we’re always eager to delve into anything data-related. In this context, we had the privilege of chatting with Doug Kelsall, Global Recruitment Marketer and Branding Director at Experian, about the pivotal role the Employer Brand Index (EBI) plays in helping them gauge Return on Investment (ROI). In this edition of the Employer…

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Employer Branding

The Science of Attraction: Thermo Fisher’s Data-Powered Employer Branding

In the ever-evolving world of talent acquisition, employer branding reigns supreme. It’s the alchemy of company culture, employee experience, and reputation distilled into a potent elixir that attracts and retains the best minds. But how do we know if this potent brew is actually working? For many, measuring the impact of employer branding remains an…

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Employer Branding

Activision Blizzard’s Talent Attraction Strategy: Three Brands, Three EVPs

Activision Blizzard is a well-known name in the video game industry, with three distinct brands: King, Blizzard Entertainment, and Activision. Each brand has its own unique identity and EVP (employee value proposition), which helps the company attract and retain top talent. In this episode of our Employer Branding Podcast, we talk to Alex Horner, the…

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Employer Branding

Navigating Employer Branding in APAC’s Diverse Talent Landscape

The Asia-Pacific (APAC) region, with its rapid digital transformation and vast internet user base, presents a dynamic and challenging environment for employer branding. Glynnis Quek, APAC Online Marketing Lead at Google, shares insights on navigating this diverse landscape and effectively attracting top talent. Understanding APAC’s Nuances APAC’s linguistic diversity, evident in over 2,000 languages and…

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Employer Branding

Netflix: An Employer Brand Built on Freedom and Responsibility

When it comes to company culture, Netflix is a force to be reckoned with. Its famous “Freedom & Responsibility Culture” presentation has made waves and introduced ideas that are now commonplace, like unlimited paid time off and a radical approach to employee empowerment. But what’s really behind Netflix’s unique approach to company culture? And how…

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Employer Branding

How Mars Used the Employer Brand Index to Refresh Their EVP

Developing an employer value proposition (EVP) is essential for any organization that wants to attract and retain top talent. The EVP is a statement that summarizes the unique value that a company offers to its employees. It is a promise to employees about what they can expect in terms of compensation, benefits, development opportunities, and…

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Employer Branding

HelloFresh: Solving a Global Talent Challenge with Upskilled Talent Engagement

HelloFresh is a global meal kit delivery company that operates in 18 countries. This gives them a unique challenge regarding talent acquisition: they need to find local talent with niche skills to support their complex distribution and logistics. This article explores how HelloFresh has solved this challenge by upskilling its talent engagement team. We’ll also…

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Employer Branding

How to Use Your Employer Brand to Reduce Hiring Costs

The success of every company hinges on its people. But attracting the best talent isn’t always an easy feat. Companies often invest significant amounts of money into the bottom of the recruitment process — job boards and recruiters. But at Flexa, we’ve found that a great employer brand can reduce hiring costs whilst attracting the…

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Employer Branding

Building a Flexible Employer Brand for a Multinational Media Company

NBCUniversal is a media company with more than twenty businesses in thirty countries, including theme parks, television stations, motion pictures, and premium streaming services. With so many diverse brands and localities, creating an EVP (Employer Value Proposition) that works for all of them is a significant challenge. Anne Hurley, Director of Talent Branding at NBCUniversal,…