Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
A practical guide to employer brand measurement: the metrics that matter across awareness, perception, conversion and experience, how to build a scorecard, prove ROI and track what AI tells candidates.
In the world of employer branding, “authenticity” is the holy grail. We all know that a slick corporate video with hired actors and scripted lines doesn’t fool anyone anymore. Candidates want to see the real people behind the brand—their desks, their coffees, their challenges, and their triumphs. But here lies the paradox: How do you…
As the world’s largest commercial real estate firm, CBRE understands the power of a strong employer brand. But how does a B2B company like CBRE stand out in a crowded talent market and attract top talent beyond the real estate industry? To shed light on this, we interviewed Debbie Celado, CBRE’s Global Head of Talent…
Does how long you work for a company affect how happy you are at that company? It’s the big question that inspired this latest research from the employment experts at resume.io. They analyzed thousands of Glassdoor reviews of the top 54 US companies and then created charts comparing job satisfaction levels among junior and senior…
A strong employer brand is a clear edge in attracting and retaining top talent. Job candidates today expect more from employers from first-time job seekers (GenZ) to people switching jobs or returning to the workforce. They want better pay, different and personalized benefits, and a great work experience. LinkedIn reports that 75% of job seekers…
China’s a goldmine of young talent, but competition for the best is fierce. How do you stand out as an employer in the face of a crowded market? Link Humans analyst Sveta Karniyenka has broken down the key drivers for entry-level talent, giving you the edge you need. Forget just offering a good salary. Today’s…