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Employer Branding

An Employer Brand Expert’s Post-Pandemic Forecast

Regardless of the extent to which your business has been disrupted by COVID-19, we’ll all re-emerge from varying degrees of lockdown into a changing world. What does this mean for employer brand and its leaders? Simon Barrow, creator of employer brand, explores employer brand’s relevancy to a world in the midst of a crisis and…

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Employer Branding

How Unilever Integrates Diversity & Inclusion with Employer Brand

For this consumer goods brand, employer brand and diversity and inclusion aren’t separate initiatives—they work in tandem as vital components of attracting the best employees. Both employer brand and D&I play vital roles in attracting the best employees. Both foreground employee stories, shape company culture and inform its values. As Unilever’s Employer Brand Lead Zakiya…

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Employer Branding

How COVID-19 Has Influenced Employer Brand Sentiment

New data reveals just how much the COVID-19 pandemic has already impacted employer brand. Learn the key themes emerging in feedback from talent around the world. During this pandemic, we decided to do research using the Employer Brand Index methodology and understanding what really matters to talent during this time. Following the commentary, we could…

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Employer Branding

Leading a Company Through an Employer Brand Refresh

Allianz is a European multinational financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. The organization is undergoing major transformations, including a global refresh of its employer brand. Here’s how Kara McLeod, the company’s employer brand head in Asia-Pacific is leading the way. Have a listen to the episode…

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Employer Branding

Your Employer Value Proposition and COVID-19

A pandemic, or any crisis, will be an acid test for your corporate furniture such as purpose, values, principles, behaviors, etc. In the employer brand world, we have to ensure our EVP is robust and is delivering what it promises, in good times and bad. An EVP positioning will typically consist of three to five…

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Employer Branding

Why Purpose-Driven Employers Succeed

Serving society and turning a profit aren’t mutually exclusive. As this professor of finance uncovered, focusing on purpose helps companies succeed. Alex Edmans is Professor of Finance at London Business School and the author of Grow the Pie: How Great Companies Deliver Both Purpose and Profit. Have a listen to the episode below, keep reading…

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Employer Branding

How Employer Brand Teams Can Respond to a Crisis

What happens to employer branding in a time of crisis? In this special episode responding to the global crisis surrounding COVID-19, Jörgen Sundberg and Andy Partridge connect on how employer brand teams can respond and what Link Humans is doing to help clients. Have a listen to the episode below, keep reading for a summary…

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Employer Branding

Strategies for Attracting Top Talent in a Competitive Industry

To catch the eyes of top talent, this telecommunications company revisited and revamped its EVP, generating innovative strategies for reaching prospective candidates. Sarah Dovlo is VP Global Employer Branding & HR Marketing at Deutsche Telekom. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding…

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Employer Branding

How to Be a Better Employer Brand Leader

Where do you start when leveling up your employer branding? An experienced employer brand leader shares the strategies, tools, and skills that can make a difference. Sara Balaban is Employer Brand & Talent Operations Lead at Geller & Company. Have a listen to the episode below, keep reading for a summary and be sure to…