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Employer Branding

How Royal Caribbean Group Navigates Employer Branding

“Adventure” isn’t just something Royal Caribbean Group offers its customers. It’s also a love shared by its employees, as well as the key to the brand’s exceptional success at engaging new and diverse talent. How do you find the perfect employee when you’re a company as intrepid as an international cruise line? Royal Caribbean Group’s…

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Employer Branding

A Strategic Approach to Employer Reputation Management

What makes your campaigns instantly recognizable as belonging to your brand? When your employees talk about your brand online (and they do), do you know how and where? Your answers to these questions paint a picture of your brand consistency, a crucial element of a unified employer brand. These are also the questions Kirsten Bethmann…

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Employer Branding

Creating an EVP That Serves Multiple Businesses

What if your brand isn’t a single organization but a family of several brands, each with its own priorities, competitors, and target candidates? That’s the challenge LexisNexis Risk Solutions Group (RSG) faced in 2020. Under the leadership of Director for Employer Brand Shelley Jeffcoat, the company launched an EVP that served each of its eight…

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Employer Branding

Attracting Tech Talent in a New Location

When reaching out to a new talent market, your existing recruitment marketing strategy may not cut it. New markets bring new competitors, new biases, and new questions to answer with your messaging. How can leaders in recruitment marketing and employer branding do it? That’s what Appian and its Recruitment Marketing Strategist, Chris Fitzner, are figuring…

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Employer Branding

Building Employer Brand at an Inclusive Tech Workplace

Salesforce, the US tech company responsible for one of the world’s most popular CRM platforms, has earned more than 80 awards for its workplace culture. Its team has more than tripled in size in the past five years. Employer brand metrics may be infamously elusive, but these numbers paint a clear picture: Salesforce is doing…

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Employer Branding

How to Let Employees Generate Your Employer Brand Content

Employee-generated content may not be as strategically crafted as something straight from your marketing department. Its messaging may be more candid than what your company usually posts to LinkedIn. But these markers of authenticity are exactly what make employee-generated content (EGC) such an effective advertising tool, and they’re also what makes it so impactful for…

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Employer Branding

Top Employers for Working Mums in 2021

The past year has been an extremely challenging one for recruitment in many ways and has tested the innovation and creativity of employers. Despite examples of bad practice, many teams and individuals have gone above and beyond in the way they have supported their employees through so much uncertainty, from online onboarding, virtual recruitment fairs,…

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Employer Branding

How to Grow Awareness of Your Employer Brand

Ashley Cheretes faces a challenge familiar to many employer brand leaders: Her company isn’t top-of-mind for many candidates, despite touching millions of lives. “Cigna is the most well-known unknown company,” jokes Cheretes, Cigna’s Head of Marketing, Talent Acquisition. “When you throw in the fact that we are technically an insurance company, we are often not…

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Employer Branding

Creating an EVP with Design Thinking

In building an EVP for Ritchie Bros, an online auction platform for heavy equipment, Employer Brand Specialist Thomas Reneau drew from his experience with design thinking firm IDEO. Reneau saw an opportunity to marry this innovative perspective with the company’s employer brand strategy and, in the process, enhanced the Ritchie Bros’ voice, values, and culture.…