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Employer Branding

Attracting Talent Through Employer Brand Authenticity

This global biotech company stands out in a competitive industry by prioritizing authenticity—saying no to impersonal stock photography and “vanilla” social media advocacy. Tammy Embry is a Global Employer Brand and Recruitment Marketing Strategist at Amgen. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer […]

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Employer Branding

Uplifting Employee Voices with Your Employer Brand Strategy

Marie Kondo has probably shamed a lot of people into becoming more organized and is probably responsible for a lot of sales at a number of retailers like The Container Store. This retail brand’s employer brand strategy excels when it foregrounds employee voices, providing tools and platforms for telling their own stories. Rachel Kennedy is […]

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Employer Branding

How to Change Lives and Attract Exceptional Talent

Back in the day, lighting, televisions and even compact disc players is what Philips was better-known for. But these days, it’s all about health technology. Learn why Philips’ employer brand strategy is thriving thanks to its highly personal approach to storytelling, innovative content, and strong EVP. Dominique Mallion is the Global Content Marketing Strategist & […]

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Employer Branding

Why Bother with Employer Branding?

Oh, brother. Here come more “shocking” statistics that are actually quite pedestrian. Another clickbait headline that elicits the opposite…yawn. Well, the data points in this article are genuinely true, and we’re willing to bet most of them haven’t been heard, or at least, taken to heart and acted upon. With employer branding being so critical […]

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Employer Branding

What Attracts Purpose-Driven Talent to Your Employer Brand

When your business is connecting customers with their next home, attracting purpose-driven talent with your employer brand is critical. Sarah Staley is Head of Employer Brand and Culture at Realtor.com. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast. Listen on Apple Podcasts, Spotify, Stitcher or Soundcloud. In […]

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Employer Branding

Love is in the Office Air

Attitudes and expectations in the workplace are changing in a number of ways. One of the most notable areas in which change is occurring is the topic of office relationships. As younger generations continue to fill a larger proportion of the workforce, they bring with them a new set of beliefs and judgments. This is […]

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Employer Branding

White Middle-aged Men Can’t Call the Shots for Much Longer

Is your company culture vibrant and engaged? Does it draw in talented people from different backgrounds, minorities and age groups, to out-think and out-perform competitors? Or is it guilty of tired ‘top-down’ management, sleepwalking into disharmony, under-performance, and lack of competitiveness, all because of a continuing failure to engage existing and new talent using smart […]

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Employer Branding

LinkedIn Is Rethinking How Employers Discover Talent

It’s probably one of the most-used sites in the world when it comes to hiring new talent and for potential hires to put themselves out there, but that’s not all LinkedIn wants to do. LinkedIn is expanding jobseekers’ access to employers by helping companies reassess where they look for talent and promoting a skill-centric approach […]

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Employer Branding

The Symbiotic Benefits of Corporate Responsibility in the Developing World

With the omnipresence of gas and oil, the energy industry has a constant influence across the world. As former UN Secretary-General, Ban Ki-moon said, “energy is the golden thread that connects economic growth, increased social equity, and an environment that allows the world to thrive”. Oil being the largest energy source, it is integral to […]