Categories
Employer Branding

Building Employer Brand at a Manufacturing Brand

Ball Corporation is a leading figure in the aluminum manufacturing industry: It manufactures 50% of aluminum cans in North America, along with household products and aerospace technology. However, it hasn’t released a new customer-facing product in 25 years. That’s changing with the launch of its new, infinitely recyclable aluminum cup. This new product offers an…

Categories
Employer Branding

How Google Does Employment Branding

When your employer value proposition is to “build for everyone,” you need an employer brand strategy that centers on authenticity. Leading employer brand at one of the world’s tech titans means grappling with a reputation of legendary proportions, supporting a network of 120,000 employees around the globe, and staying sensitive to the needs of one…

Categories
Employer Branding

Leading an Employer Brand Evolution

When a business changes, its employer brand must evolve as well, as this professional services brand is learning as it recruits from an increasingly diverse talent pool. What does “adaptability” look like when you’re one of the largest professional services companies in the world? This is the challenge facing Erin Maxin, Global Employer Brand Leader…

Categories
Employer Branding

How HR Can Maximize Your Company’s Talent Brand

Employees seek out assistance from Human Resources for all sorts of reasons. From understanding your benefits to sorting home office equipment, or even the simplest of queries such as ‘who do I go to about my payslip?’ – questions for Human Resources are exactly that, human, and should be handled as such. When employees seek…

Categories
Employer Branding

The Impact of Sustainability on Your Employer Brand

At Link Humans, our goal is to help you understand why someone would want to join and stay at your company. The better you know your reputation as an organization, the easier it will be to attract the right people and get them to stick around. To do that, we do research and analysis to…

Categories
Employer Branding

How European Companies Can Kickstart Employee Engagement

Gallup’s State of the Global Workplace: 2021 Report found that European countries were remarkably resilient to the effects of the pandemic in 2020, but their longer-term track record of employee engagement still raised significant concern. European employees are among the least engaged in the world. However, while the scale of the issue is continental, the…

Categories
Employer Branding

A Strategic Approach to Employer Reputation

What makes your campaigns instantly recognizable as belonging to your brand? When your employees talk about your brand online (and they do), do you know how and where? These are the questions Kirsten Bethmann has been asking as Global Employer Reputation Lead for Mars, Incorporated. Mars has set an inspiring goal for itself: to become…

Categories
Employer Branding

Crafting an EVP That Serves Multiple Brands

Some employer brand leaders know how difficult it can be to unify an entire brand under one employer value proposition. That’s the challenge LexisNexis Risk Solutions Group (RSG) faced in 2020. Under the leadership of Director for Employer Brand Shelley Jeffcoat, LexisNexis RSG launched an EVP that served each of its eight brands while helping…

Categories
Employer Branding

How Royal Caribbean Group Navigates Employer Branding

“Adventure” isn’t just something Royal Caribbean Group offers its customers. It’s also a love shared by its employees, as well as the key to the brand’s exceptional success at engaging new and diverse talent. How do you find the perfect employee when you’re a company as intrepid as an international cruise line? Royal Caribbean Group’s…