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Employer Branding

The Impact of Sustainability on Your Employer Brand

At Link Humans, our goal is to help you understand why someone would want to join and stay at your company. The better you know your reputation as an organization, the easier it will be to attract the right people and get them to stick around. To do that, we do research and analysis to…

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Employer Branding

How European Companies Can Kickstart Employee Engagement

Gallup’s State of the Global Workplace: 2021 Report found that European countries were remarkably resilient to the effects of the pandemic in 2020, but their longer-term track record of employee engagement still raised significant concern. European employees are among the least engaged in the world. However, while the scale of the issue is continental, the…

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Employer Branding

A Strategic Approach to Employer Reputation

What makes your campaigns instantly recognizable as belonging to your brand? When your employees talk about your brand online (and they do), do you know how and where? These are the questions Kirsten Bethmann has been asking as Global Employer Reputation Lead for Mars, Incorporated. Mars has set an inspiring goal for itself: to become…

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Employer Branding

Crafting an EVP That Serves Multiple Brands

Some employer brand leaders know how difficult it can be to unify an entire brand under one employer value proposition. That’s the challenge LexisNexis Risk Solutions Group (RSG) faced in 2020. Under the leadership of Director for Employer Brand Shelley Jeffcoat, LexisNexis RSG launched an EVP that served each of its eight brands while helping…

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Employer Branding

How Royal Caribbean Group Navigates Employer Branding

“Adventure” isn’t just something Royal Caribbean Group offers its customers. It’s also a love shared by its employees, as well as the key to the brand’s exceptional success at engaging new and diverse talent. How do you find the perfect employee when you’re a company as intrepid as an international cruise line? Royal Caribbean Group’s…

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Employer Branding

A Strategic Approach to Employer Reputation Management

What makes your campaigns instantly recognizable as belonging to your brand? When your employees talk about your brand online (and they do), do you know how and where? Your answers to these questions paint a picture of your brand consistency, a crucial element of a unified employer brand. These are also the questions Kirsten Bethmann…

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Employer Branding

Creating an EVP That Serves Multiple Businesses

What if your brand isn’t a single organization but a family of several brands, each with its own priorities, competitors, and target candidates? That’s the challenge LexisNexis Risk Solutions Group (RSG) faced in 2020. Under the leadership of Director for Employer Brand Shelley Jeffcoat, the company launched an EVP that served each of its eight…

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Employer Branding

Attracting Tech Talent in a New Location

When reaching out to a new talent market, your existing recruitment marketing strategy may not cut it. New markets bring new competitors, new biases, and new questions to answer with your messaging. How can leaders in recruitment marketing and employer branding do it? That’s what Appian and its Recruitment Marketing Strategist, Chris Fitzner, are figuring…

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Employer Branding

Building Employer Brand at an Inclusive Tech Workplace

Salesforce, the US tech company responsible for one of the world’s most popular CRM platforms, has earned more than 80 awards for its workplace culture. Its team has more than tripled in size in the past five years. Employer brand metrics may be infamously elusive, but these numbers paint a clear picture: Salesforce is doing…