Categories
Employer Branding

How to Invest in Employer Branding

When Aaron Kraljev left Wells Fargo in 2019, he left behind many of the comforts that come with working for a large organization: a familiar order of operations, significant resources, the security of knowing where to turn for answers, and the stability offered by a company that’s been around for over one hundred years. Fisher…

Categories
Employer Branding

Leading Employer Brand in a Tech Company

Thanks to media and the headline-grabbing office quirks of industry giants like Google, tech culture’s reputation precedes it. Jobseekers perceive tech companies as fast-paced, innovative places to work, and many assume a “work hard, play hard” attitude is a necessity. These preconceptions have a major impact on employer brand, as Klook’s Marilyn Yee knows well.…

Categories
Employer Branding

How to Design the Total Employee Journey

At packaging solutions company Sonoco, employer brand management is tackling the “total employee journey,” from candidate to alum. Rather than taking a recruitment-focused approach to employer brand, Global Lead for Employee Experience Kristi Raines embraces a “start to finish” view of the employee experience. In her own words, “We’re looking at opportunities to engage at…

Categories
Employer Branding

A Guide to Remote Employer Branding

For years, we’ve framed the virtual workplace as “the future of work”—a distant vision, and one many employer brand managers overlooked, despite the fact that more than half of workers worldwide were spending at least half their workweek telecommuting. However, as HubSpot’s Senior Manager of Employer Brand Hannah Fleishman reminds us, “The future is here.”…

Categories
Employer Branding

Giving Back: The Importance of CSR Efforts During COVID-19 Restrictions

Corporate Social Responsibility (CSR) is a measure of how businesses stay socially accountable. It is a cornerstone of the identity of many brands, helping shape a positive reputation. It is also a key tool in the war for talent, with modern employees valuing companies that make a positive impact and give back to society. So, as…

Categories
Employer Branding

How Experian Boosts Its Employer Brand

Like most of us in 2020, this credit rating company has experienced its share of challenges; subpar Glassdoor reviews, a pandemic, confronting workplace bias, and more. The strength of its employer brand helped weather them. Lena Lotsey’s role was born out of need. Social media management was becoming too much of a full-time job for…

Categories
Employer Branding

Post-COVID Office Perks to Attract New Talent

2020 shook us all, with a pandemic that turned our working world upside down. Employers have had to shift to an office design that accommodates social distancing, but they’re also bringing in new office perks to help make the transition back to the office more inviting for new and existing talent, and better for their…

Categories
Employer Branding

How to Create an Employee Advocacy Program

For employer brand teams wanting to centralize and activate those employee voices, a brand advocacy program may be your answer. “Brand advocacy, at its very foundation, is about how people are talking about the company,” Briana Daugherty reminds us. Daugherty is the Employment Brand Specialist at Cox Enterprises, where she’s built a brand advocacy program…

Categories
Employer Branding

An Employer Brand Expert’s Post-Pandemic Forecast

Regardless of the extent to which your business has been disrupted by COVID-19, we’ll all re-emerge from varying degrees of lockdown into a changing world. What does this mean for employer brand and its leaders? Simon Barrow, creator of employer brand, explores employer brand’s relevancy to a world in the midst of a crisis and…