Change is afoot in the world of work. We are in the midst of a concentrated shift from a client-driven job market to a candidate-driven one, meaning recruiters and HR teams need to adopt a new stance when it comes to sourcing talent. The enormous upheaval of the coronavirus pandemic means candidates are in high…
When it comes to crafting and delivering an email marketing campaign that attracts candidates and encourages them to find out more about the latest vacancy, measuring how each piece of content has done can help recruiters to truly understand if what they’re saying is hitting the mark. As 300 billion marketing emails are sent to…
The COVID-19 era of work and life has been a crazy ride. Life was seemingly put on hold for many months last year and parts of it are still not back to normal today. As we all work to get past COVID-19 and the long-lasting impact on work and life, one thing has surely changed…
We’ve all heard the saying – sometimes you need to take a step back to take several steps forward. The COVID-19 pandemic has forced the world to take many steps back, but in doing so, progress has been made in areas such as remote work scheduling, video conferencing technology, and understanding the challenges facing working…
Pre-Covid, the professional services industry was already focusing on ways to better foster employee mental health. However, the pandemic has greatly amplified the need for wellbeing support across the sector, with the impact of working from home and the broader health impacts of the virus taking a growing toll. This should come as a warning…
Gallup’s State of the Global Workplace: 2021 Report found that European countries were remarkably resilient to the effects of the pandemic in 2020, but their longer-term track record of employee engagement still raised significant concern. European employees are among the least engaged in the world. However, while the scale of the issue is continental, the…
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How to Succeed at Work, Post-Pandemic
Since March 2020, a lot has changed within our workplaces and teams. You may be permanently working in your home office, or your team may have changed its size or makeup. Even your role may have been adapted to survive the pandemic. As a result, it’s completely normal to feel a little lost or overwhelmed…
What makes your campaigns instantly recognizable as belonging to your brand? When your employees talk about your brand online (and they do), do you know how and where? These are the questions Kirsten Bethmann has been asking as Global Employer Reputation Lead for Mars, Incorporated. Mars has set an inspiring goal for itself: to become…
Some employer brand leaders know how difficult it can be to unify an entire brand under one employer value proposition. That’s the challenge LexisNexis Risk Solutions Group (RSG) faced in 2020. Under the leadership of Director for Employer Brand Shelley Jeffcoat, LexisNexis RSG launched an EVP that served each of its eight brands while helping…