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Employer Branding

How to Produce Engaging Social Media for Gen Z Candidates

While it may be difficult to imagine the generation Z cohort succeeding millennials having a major impact on the workforce – with the majority still working their way through higher education and some having barely even left primary school – the reality is, that Gen Zs will make up 27% of teams by 2025. That’s…

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Talent Acquisition

“Buckle Up and Ride the Economic Storm” Says Veteran Recruiter 

As the UK heads towards yet another recession, the common mistakes business leaders make are the knee-jerk reactions of lowering headcount, freezing hiring, and sticking our heads in the sand when it comes to finances. All of which are a sure way to hinder future business growth and undermine overarching business goals. Of course, human…

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Workplace

How Supporting Diversity Gives Your Business a Head Start

Many organizations claim they support diversity, equality, and inclusion (DEI). Some, however, have yet to grasp that ensuring DEI is part of the hiring process is one of the keys to success. What is DEI? Effective diversity, equity, and inclusion (DEI) policies involve taking active steps to ensure that people with different ethnicities, genders, abilities,…

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Talent Acquisition

What Should Your Facebook Budget Be When Targeting Your Next Candidate?

As one of the ‘original’ social media platforms, Facebook broke the mold when it came to market in 2004. Initially, a place for friends and family to connect – while that’s still the case – many businesses are noticing how effective it can be when engaging a relevant audience. And for organizations and HR teams…

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Talent Acquisition

Ageism in Recruitment: Why We Need to Change the Way We Think

While both older and younger generations have suffered the effects of ageism in the workplace, those that sit within older age groups seem to have borne the brunt of this harmful way of thinking in recent years. The ageism trend has only been accelerated by the repercussions of Covid-19. After the pandemic, Baby Boomers and…

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Employer Branding

Building Employer Brand at a Manufacturing Brand

Ball Corporation is a leading figure in the aluminum manufacturing industry: It manufactures 50% of aluminum cans in North America, along with household products and aerospace technology. However, it hasn’t released a new customer-facing product in 25 years. That’s changing with the launch of its new, infinitely recyclable aluminum cup. This new product offers an…

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Talent Acquisition

The Future Workforce: How to Attract Gen Z Talent

By the year 2030, the number of Gen Z employees globally is expected to triple, meaning that those born between 1995 and 2015 will soon make up as much as 30 percent of the workforce worldwide. With increasing numbers of Gen Z joining the workforce, it is inevitable that they will play a vital role…

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Employer Branding

How Google Does Employment Branding

When your employer value proposition is to “build for everyone,” you need an employer brand strategy that centers on authenticity. Leading employer brand at one of the world’s tech titans means grappling with a reputation of legendary proportions, supporting a network of 120,000 employees around the globe, and staying sensitive to the needs of one…

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Employer Branding

Leading an Employer Brand Evolution

When a business changes, its employer brand must evolve as well, as this professional services brand is learning as it recruits from an increasingly diverse talent pool. What does “adaptability” look like when you’re one of the largest professional services companies in the world? This is the challenge facing Erin Maxin, Global Employer Brand Leader…