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Employer Branding

How COVID-19 Has Influenced Employer Brand Sentiment

New data reveals just how much the COVID-19 pandemic has already impacted employer brand. Learn the key themes emerging in feedback from talent around the world. During this pandemic, we decided to do research using the Employer Brand Index methodology and understanding what really matters to talent during this time. Following the commentary, we could…

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Talent Acquisition

Why Hiring Diversity Begins With the First Seven Words

Think about the last thing you said. It could be anything — asking a coworker what they’re eating or answering a phone call from your mother. If seven words from that conversation were isolated in audio and presented to a roomful of strangers, research shows that participants in that room will likely be able to…

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Workplace

Working from Home: ePresenteeism & Employee Burnout

New research reveals that three in five (58%) HR managers fear that the mental health impact of working from home due to Coronavirus is so great that they will lose staff, who could be forced to take time out of work due to burnout. The research, commissioned by LinkedIn, the world’s largest professional network,  in partnership with…

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Workplace

Green Jobs: Tracking Growth for UK Sustainability Professionals

The UK is a hotspot for “green jobs” with London ranking 6th globally for its concentration of sustainability professionals, according to new data from LinkedIn, the world’s largest professional network. Overall, the UK saw a 12% increase in the number of sustainability professionals last year, higher than the global average of 7.5%, as the impact of…

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Employer Branding

Leading a Company Through an Employer Brand Refresh

Allianz is a European multinational financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. The organization is undergoing major transformations, including a global refresh of its employer brand. Here’s how Kara McLeod, the company’s employer brand head in Asia-Pacific is leading the way. Have a listen to the episode…

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Employer Branding

Your Employer Value Proposition and COVID-19

A pandemic, or any crisis, will be an acid test for your corporate furniture such as purpose, values, principles, behaviors, etc. In the employer brand world, we have to ensure our EVP is robust and is delivering what it promises, in good times and bad. An EVP positioning will typically consist of three to five…

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Employer Branding

Why Purpose-Driven Employers Succeed

Serving society and turning a profit aren’t mutually exclusive. As this professor of finance uncovered, focusing on purpose helps companies succeed. Alex Edmans is Professor of Finance at London Business School and the author of Grow the Pie: How Great Companies Deliver Both Purpose and Profit. Have a listen to the episode below, keep reading…

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Employer Branding

How Employer Brand Teams Can Respond to a Crisis

What happens to employer branding in a time of crisis? In this special episode responding to the global crisis surrounding COVID-19, Jörgen Sundberg and Andy Partridge connect on how employer brand teams can respond and what Link Humans is doing to help clients. Have a listen to the episode below, keep reading for a summary…

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Workplace

Survival Tips for Parents Who Now Must Work from Home

On the afternoon of Friday, 20 March, schools across the UK were ordered to close ‘until further notice’ to slow the spread of the coronavirus pandemic across Great Britain and Northern Ireland. At the same time, organizations that have avoided being shuttered under the directive of British Prime Minister Boris Johnson have moved their operations…