Employer Branding

How a Strong Employer Brand Impacts Seasonal Hiring

Filling 100,000 seasonal positions, and winning that talent back the following year demands a compelling employer brand.

It’s something a leading tax prep company does it year in, year out. But how do they achieve it?

We’ve been speaking to Danielle Hilton who is Recruitment Marketing Manager at H&R Block.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.


Listen on Apple PodcastsSpotifyStitcher or Soundcloud.

In this episode you’ll learn:

• Why they want candidates to know they’re more than a tax company
• What the main drivers are behind their employer brand
• What they’re doing to elevate talent and culture
• How the Employer Brand Index helped them improve and evolve
• Why they wanted more than a slogan or tagline for its EVP

You can connect with Danielle here.

Learn more about our work with H&R Block.

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.