Employer Branding

How to Change Lives and Attract Exceptional Talent

Back in the day, lighting, televisions and even compact disc players is what Philips was better-known for. But these days, it’s all about health technology.

Learn why Philips’ employer brand strategy is thriving thanks to its highly personal approach to storytelling, innovative content, and strong EVP.

measure your employer brand

Dominique Mallion is the Global Content Marketing Strategist & Producer at Philips.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsSpotifyStitcher or Soundcloud.

In this episode you’ll learn:

• Why they’re competing for the best software technology experts in the world
• Why its EVP was born out of a split
• Why they aim to be explicit in what they can offer as an employer
• Why they get constant reminders of why they’re doing what they’re doing
• Why and how they managed to develop their EVP in-house

You can connect with Dominique here.

By Jörgen Sundberg

CEO of Link Humans, download our new eBook now: Measuring Employer Brand: The Ultimate Guide and check out our latest product The Employer Brand Index.