Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Employer reputation is the perception of a company as an employer, based on the experiences of current and former employees and the opinions of candidates and other stakeholders. It is essential because it can significantly impact a company’s ability to attract and retain top talent, as well as its overall business performance. A strong employer…
What if your brand isn’t a single organization but a family of several brands, each with its own priorities, competitors, and target candidates? That’s the challenge LexisNexis Risk Solutions Group (RSG) faced in 2020. Under the leadership of Director for Employer Brand Shelley Jeffcoat, the company launched an EVP that served each of its eight…
When reaching out to a new talent market, your existing recruitment marketing strategy may not cut it. New markets bring new competitors, new biases, and new questions to answer with your messaging. How can leaders in recruitment marketing and employer branding do it? That’s what Appian and its Recruitment Marketing Strategist, Chris Fitzner, are figuring…
Salesforce, the US tech company responsible for one of the world’s most popular CRM platforms, has earned more than 80 awards for its workplace culture. Its team has more than tripled in size in the past five years. Employer brand metrics may be infamously elusive, but these numbers paint a clear picture: Salesforce is doing…
Employee-generated content may not be as strategically crafted as something straight from your marketing department. Its messaging may be more candid than what your company usually posts on LinkedIn. But these markers of authenticity are exactly what make employee-generated content (EGC) such an effective advertising tool, and they’re also what makes it so impactful for…
The past year has been an extremely challenging one for recruitment in many ways and has tested the innovation and creativity of employers. Despite examples of bad practice, many teams and individuals have gone above and beyond in the way they have supported their employees through so much uncertainty, from online onboarding, virtual recruitment fairs,…