Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Working for less time for the same pay sounds like a dream, right? Well for a lot of Swedish professionals this has become a reality, as employers across Sweden have recently elected to introduce shorter working hours, replacing the standard 9-5 routine with a six hour working day. They’ve come to this decision in a bid to improve employee…
Whilst looking for the dictionary definition of ‘motivation’, I came across this simple yet interesting definition of the word. The definition of ‘motivated’, is to provide someone a reason for doing something. After considering this for a while I realised that this is what motivation comes down to, that to have a truly motivated workforce, you need…
Employee engagement or employee advocacy? Why not both I say! It appears engaged employees are very happy to be social media advocates of your corporate and/or employer brand. The challenge for marketers Marketing and communications teams are pulling out all the stops to motivate employees to advocate for the brand on social media, but are…
How can your organisation use employer brand management to attract, recruit and retain the best talent? What social media channels work best for employer branding? Richard Mosley, VP of Strategy at Universum, provided us with some insights. What’s the difference between brand management and employer branding? Yes, these terms are often used interchangeably, but I think if I start with…
Your employees are your best advocates for your business. Why? Because what more reliable source is there to learn about a company, than first hand from the ones who work there? Employee advocacy is becoming more and more popular among businesses, for marketing purposes and to build a great employer brand. Not only is it really easy to…
Over the years, office design has evolved and changed to suit the working world. From large open plan offices with a manager looking over the workers to small cubicle desks spaces – there’s certainly been a huge variation in what people think works well. In more recent years, collaboration and freedom in the workplace have…