Employer Branding

How to Clarify Your Company’s Vision

Whilst looking for the dictionary definition of ‘motivation’, I came across this simple yet interesting definition of the word.

The definition of ‘motivated’, is to provide someone a reason for doing something. After considering this for a while I realised that this is what motivation comes down to, that to have a truly motivated workforce, you need to have a clear company vision, and know why you’re doing what you’re doing.

By understanding your own values and your vision, you can involve your employees in this, which in turn motivates them and creates a highly productive workplace. So what are the ways that you can clarify your vision?

Realise the small targets you need to hit along the way

When considering your vision, it’s important to remember the small steps that will get you to where you eventually want to be. Instead of laying out exactly where you want to be in 10 years, instead you should set short term targets to hit along the way. These targets of course add up and will get you to where you want to be. Set three year targets or even yearly ones. It keeps the vision more attainable and realistic.

Keep it simple

Keep the vision simple. You should be able to articulate your company vision in 100 words or less. Making sure you keep your vision short and simple will ensure that your vision is full of the things that are the most important to you.

Make goals achievable

Don’t include unachievable goals in your vision. It just creates disappointment when you don’t reach them, which is disheartening for both yourself and your employees. Instead, set goals that you will actually be able to hit, and if they prove too small, you can always tweak them as your go along.

Tweak and perfect

As mentioned in the previous point, it’s important to tweak and adjust your vision as time goes by. Your vision will change and naturally evolve, so make sure you honour this in your vision statement. Every few months you should take a look at where you are and how far away your targets are. From here, you can work out which ones need to be adjusted and which ones are achievable.

Be specific

It’s helpful for both employees and yourself to lay out very specific goals. Instead of saying ‘We want to be the best brand within the industry’, why not aim for a specific award or amount of customers? This makes the vision clear for all. This also makes the goals measurable.

What do you think is important in a brands values and visions?

By Ruby Lowe

Account Executive at Link Humans, download our 12 Essentials of Employer Branding eBook now.