Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
With its famous golden arches and instantly recognisable “I’m lovin’ it” slogan, the McDonald’s brand is one of the largest and most recognisable corporations in the world. McDonald’s is the worlds second largest private employer (behind Walmart) and has 1.9 million employees in branches and offices around the world. Because the brand is such a…
This week LinkedIn held their annual Talent Connect London conference, featuring speakers from some of the most reputable global organisations and attracting attendees from around the world. During the event, LinkedIn made a series of announcements related to the current state of recruitment in 2015 and which employers are leading the way in terms of…
During LinkedIn’s much anticipated Talent Connect event in London this week, they revealed a list of the most in demand employers in the UK. So who’s leading the way in talent attraction this year? Unsurprisingly the Tech giants Google and Apple led the way, with Google holding onto the top spot for a fourth year in…
Email persuasion is about what you say and when you say it. Aspects such as the day of the week, frequency of communication, consistency in tone and the right amount of simplicity all factor in our ability to persuade via written correspondence. They are the main variables that comprise influential email formulation. Whether you are…
We all grew up reading fairy tales, hearing bedtime stories and even watching movies from the Grimm Brothers. We learned about cautionary tales, great adventures, true love, friendship…and even some business lessons. Think back to stories like “The Shoemaker and the Elves,” “Rapunzel” and even “Cinderella.” There were clear examples of poor leadership, lack of…
The tech industry has always been a male dominated field and though there are more women in today’s workforce, less are choosing to join the sector now than 20 years ago. Not only this, but there remains a significant pay gap between men and women and many women report everyday sexism in the workplace, which is off putting…