Employer Branding Timebound

The Most Attractive Employers in Europe, the Middle East & Africa of 2015

This week LinkedIn held their annual Talent Connect London conference, featuring speakers from some of the most reputable global organisations and attracting attendees from around the world.

During the event, LinkedIn made a series of announcements related to the current state of recruitment in 2015 and which employers are leading the way in terms of talent attraction and employer branding.

One of the most notable revelations was this year’s ranking of the most in demand employers in Europe, the Middle East & Africa. The findings were calculated calculated based on an analysis of  the interactions between professionals and companies on LinkedIn. They also released a list of the 20 most popular employers in the UK alone, in which Google came in first place for the fourth year.

Among the top employers across EMEA, one thing they all have in common is a powerful employer brand and international recognition. When a candidate applies for a job, they don’t just want to know about the details of the role, they want to know about the company culture and what it is like to work for the organisation. The companies who invest in and prioritise creating a strong and respectable employer brand will in turn attract the most talent, giving them the capacity to employee the best people available.

In the top 10 employers are Apple and Google, two of the most recognisable brands in the world and companies that have been widely discussed in terms of the culture and work environment they provide their staff. It wasn’t just the tech giants that made their way into the rankings however, as a few smaller companies also crept their way into the top 100, including online retailer ASOS and retail experts Chalhoub Group.

The 10 Most in Demand Employers:

  1. Apple
  2. Google
  3. Procter & Gamble
  4. Facebook
  5. Unilever
  6. Emirates
  7. The Coca Cola Company
  8. Nestle
  9. General Electric
  10. Shell

Most Represented Industries

  • Retail & Consumer Products
  • Oil & Energy
  • Technology