How can you make sure your employer brand is trustworthy and credible? Start by looking at your website – is it full of trust signals or trumpet-blowing? I’ve spoken to Filip Matous who is a Digital Strategist and author of ‘How To Get Your Website Noticed‘, to find out more about the simple mistakes many businesses make…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
More than half of UK workers feel that both the structure and culture of their workplaces are holding them back from doing their job more effectively (55% and 53% respectively), with 53% warning they will consider moving jobs unless their organisation changes. That’s according to recent research from ILM which identified a clear mismatch between…
Your gut tells you that your employer brand is critical to your talent attraction efforts. Your co-workers and industry leaders tell you the same thing. As do white papers, candidate surveys and unbiased research. [If you’re still in doubt of all of that, this study from a few years back found that 69% of candidates…
According to Virgin Media’s Employer Branding guru Neil Chivers, delivering a great candidate experience starts with thinking about the end user and what’s going through their thought process when they’re applying for a role. “And even actually trying to understand what motivates them to apply for a job. Is it the brand? Is it working for…
While major cities obviously still play a key part in business, such as New York and Chicago, there are plenty of other cities around the United States which are now up and coming business locations. While it may not be unusual for business giants to flock to a particular location in a country or city,…