Employer Branding

How Saatchi & Saatchi Recruits Developers Inside Diablo 3 [VIDEO]

Saatchi & Saatchi Israel are looking for a tough developer and have decided the best place for this will be to play Diablo 3, the Blizzard hack’n’slash game with the boss of the advertising agency.

The tagline says it all: “BBR Saatch & Saatchi is looking for a wicked programmer. One that can work as a team mate, come up with creative solutions fast, and show no mercy to his competitors while coming up with killer ideas. Just like in Diablo 3.”

The CEO Yossi Lubaton‘s character will wait for players to rise up the the challenge throughout July in a weekly Wednesday slot. Each player will get 30 minutes to show their skills and chat.

This is a great example of a creative way to capture the interest of those hard-fo-find developers. By turning the whole job application process into a game, you get people who enjoy a challenge throwing their hats in the ring. And you get lots of free PR, just like this blog post!

Related: How To Recruit Graphic Designers in Germany [Creative Video].

Image: Twitter

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.