Recruiting videos can be compelling stuff, if done right. And by “right” I don’t necessarily mean expensive equipment and video production. What really makes a compelling recruiting video is a strong employment brand, or an authentic portrayal of the company and employee experience. Gallup describes an employment brand as: “the way your organization’s prospective applicants, candidates…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
You will not have missed the story about LinkedIn and the 6.46 million stolen user passwords. Here is a study done by Rapid 7, looking at the most popular passwords people use on LinkedIn as well as some of the common mistakes made while setting passwords. Top 5 passwords (avoid these at all cost): link…
Are internships a worthwhile endeavour or not for college students? Most people would say it is, at least if the internship is paid. Some interesting facts uncovered by OnlineColleges.net: In 2011, over half of US internships were paid (approximated at 52%). A college freshman intern makes $13.91 per hour on average. In 2011, 61.2% of…
A job interview can be a nerve wracking experience. At interviews you are not only being appraised for what you say or for what you can do, but also you are being examined on the way you present yourself, on whether you will fit within the company’s corporate philosophy, and on your general demeanour. In…
We’ve all attended an interview in our lives, Dictionary.com defines an interview as a formal meeting in which one or more persons question, consult, or evaluate another person. To even get an interview request means that someone has decided that you might be suitable for their position, however, it doesn’t always go to plan! I’ve…
Think you have what it takes to be a crime scene investigator? Or would you be better suited for the medical field or computer technology? With so many career choices, it can be difficult to settle on just one. For about 50 years, people have been using the Myers-Briggs Personality Test to help them figure…
“Sometimes I have believed as many as six impossible things before breakfast.” – Lewis Carroll, Through the Looking Glass I like this quote because it is full of promise and unconventional wisdom. You might ask why bother with what might be impossible. Wouldn’t it be easier to go after what is possible, known and familiar?…
From leaders Julius Caesar to smart HR departments, there has always been a need for recruitment. Our friends at Zartis have had a look at how employee referrals came about (the Roman legion), when headhunting got popular in Borneo, how press gangs forces civilians into working on navy ships and then the dawn of agency…
The Swedish Armed Forces are very keen on using social media to drive recruitment. They have used Facebook for recruitment for years and they have been experimenting with some very creative recruitment campaigns. This campaign was all about making a difference. The title was “Who cares?” and it aimed to see who would be keen…