Employer Branding

Turning Disengaged Employees into Brand Ambassadors

For many of today’s leading companies, the employees have a big role in delivering on the brand promises, and companies need properly designed and executed employee recognition programs that can encourage and reward the behaviors that reinforce the brand’s meaning.

Effective internal communications and support for recognition start with the organization’s top executives as management praise and leadership opportunities can be more effective than financial incentives.

“Engaged employees who successfully represent the company brand provide a competitive advantage and impact the bottom line – a crucial benefit in today’s competitive global business environment” according to Mike Ryan of

Motivated employees are more productive and creative and recognition programs help keep them engaged and positive about their professional contributions to the organizations.

See what you think of Madison’s latest infographic below:

employees are ambassadors

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