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Employer Branding

Here’s Why Your Boss Should Become a Social CEO

Would you say you have a social CEO? If not, here’s how to convince them to get involved. Something transformational happened on the way to 2015: CEOs became “socialised!” After tracking the rates of CEO online and social media presence since 2010, Weber Shandwick has learned that a new day has dawned — CEOs have found…

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Employer Branding Talent Acquisition

Recruitment Themes: It’s the Same Old Message, Or Is It?

‘Tis the season. Well, almost. As the leaves fall and next year’s calendars arrive in the mail, it’s also the season for survey reports, predictions and general crystal ball gazing about the world of work. Reading some of these recruitment surveys, I started to become curious about whether there really are important underlying themes that we…

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Talent Acquisition

How Successful People Spend Their Lunchtimes

Lunchtime. Some people see it as an hour of doing nothing… The most successful of people see it as an hour of opportunity. Whether you’re meeting a new client for lunch or using it as a time to reflect, lunchtime’s can be one of the most useful hours of the day. So don’t sit at…

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Employer Branding

Why Community Management is Essential for Recruitment Marketing

It’s essential for recruitment companies to have a voice and to really engage their followers. We spoke to Christie Fidura to discuss why brands need community management, some common mistakes made by businesses, and much more! Listen to the interview below, read the summary, and subscribe to the Employer Branding Podcast. Why businesses need community managers: Well,…

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Workplace

Everything You Need to Know About Working as a Freelancer

Are you a freelancer or thinking about getting into it? Here are a few statistics about the options available to you, as well as the pros and cons of freelancing, provided by Survey Bee. Freelancing: the facts More than half (57%) of freelancers find a new project online within 3 days. Self-employed workers tend to…

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Talent Acquisition

How to Ethically Screen Candidates on Facebook

With over a billion users, Facebook makes a great tool for sourcing and screening candidates. However, for a lot of people, it is a platform that they like to reserve purely for personal use and therefore may find it slightly intrusive for a recruiter to check them out on the platform. Someone’s Facebook profile can…

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Workplace

The 10 Worst Things to Post on Social Media as a Job Seeker

Social media can be both your best friend and your worst enemy in your job search. Although it can be an extremely valuable tool for learning about vacancies and creating a professional personal brand for yourself, all of your job hunting efforts could be crushed if you present yourself poorly online. Whereas sharing photos from a…

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Employer Branding

Why Buffer’s Company Culture is a Cut Above the Rest

Carrying on with our company culture series, this week, we take a look at  Buffer’s approach to its company culture and HR. What makes them special and how are they attracting all the best talent? We’ve previously taken a look at Adobe and Netflix, and now it’s time to take a closer look at what it’s…

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Employer Branding Timebound

Edinburgh: a City of Culture or Financial Hub?

With so many cultural attractions around the city, you’d be forgiven for thinking that Edinburgh’s main industry was tourism. But it is also the second largest centre for financial services after London, and can now boast the world’s first Green Investment Bank. Established in 2012, the bank was the result of a government-funded initiative aimed…