Categories
Employer Branding

How to Create Content that Gets Shared on Social Media

Sharing content is great for recruitment marketing, as it can attract industry professionals and drive traffic to your website. So how do you create content that gets shared on social media? To answer this question I’ve had a chat with Steve Rayson, co-founder of Buzzsumo, a social search tool designed to support content marketers in finding great content and…

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Timebound Workplace

Life After College and Graduate Employment

Many college students would have just graduated this summer. This means a fresh pool of talent has just been released into the working world and recruiters need to be aware of the skills and value that graduates posses. However, as much as companies have the ability to attract this new talent, they struggle to find…

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Workplace

The 16 Stages of a Job Interview, as Told Through Cheesy Stock Images

You’ve got to love a stock image. Cheesy facial expressions, exaggerated hand gestures and generally awkwardly staged scenarios all round! In fact, when I put it like that, they have a few things in common with a job interview. Interviews aren’t exactly the most relaxing experiences. You do your best to come across as charming and…

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Employer Branding

The Importance of Offering Equal Opportunities to Disabled Employees

Every individual has their own qualities and can bring different things to a company, so it’s important to have an element of diversity among your staff. This can be in terms of personality, skills and allowing equal opportunities to everyone who applies. A large number of people are effected by health problems, some of whom would…

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Employer Branding

How Great Content Fuels Employee Advocacy

Employees can be the best advocates for your company. Not only can you expand your social media reach to their networks, but the public are much more likely to trust brand messages if they come from a real person, rather than an official source. Findings suggest that 84% of  people trust recommendations from people they know,…