Categories
Talent Acquisition

The Marketing Metrics that Matter for Recruitment Brands

When it comes to crafting and delivering an email marketing campaign that attracts candidates and encourages them to find out more about the latest vacancy, measuring how each piece of content has done can help recruiters to truly understand if what they’re saying is hitting the mark. As 300 billion marketing emails are sent to…

Categories
Workplace

Are Workers & Applicants Demanding Remote Flexibility for Good?

The COVID-19 era of work and life has been a crazy ride. Life was seemingly put on hold for many months last year and parts of it are still not back to normal today. As we all work to get past COVID-19 and the long-lasting impact on work and life, one thing has surely changed…

Categories
Workplace

Taking a Step Back: How to Apply for a Job When You’re Overqualified

We’ve all heard the saying – sometimes you need to take a step back to take several steps forward. The COVID-19 pandemic has forced the world to take many steps back, but in doing so, progress has been made in areas such as remote work scheduling, video conferencing technology, and understanding the challenges facing working…

Categories
Workplace

Making a Difference: Mental Health in Professional Services

Pre-Covid, the professional services industry was already focusing on ways to better foster employee mental health. However, the pandemic has greatly amplified the need for wellbeing support across the sector, with the impact of working from home and the broader health impacts of the virus taking a growing toll. This should come as a warning…

Categories
Employer Branding

How European Companies Can Kickstart Employee Engagement

Gallup’s State of the Global Workplace: 2021 Report found that European countries were remarkably resilient to the effects of the pandemic in 2020, but their longer-term track record of employee engagement still raised significant concern. European employees are among the least engaged in the world. However, while the scale of the issue is continental, the…