Clients and candidates are posting reviews about their experiences of recruitment companies more readily than ever before. These range from * ratings on Google, Facebook and Yell to sharing experiences with their respective followers on LinkedIn and Twitter. Recently, a number of recruitment businesses have been ‘panned’ on LinkedIn – I expect some of the…
When marketing takes the lead, employer brands can become a reflection of what the audience wants to hear, not what it actually is. I am a brand marketer. I believe in marketing. I have spent my career in marketing. I like having a job! That said, when it comes to developing an employer brand, marketing…
What do you do, as an in-house recruiter, when your favourite agencies have tried and failed to find suitable candidates for a key role? You might commission an executive search firm to run a headhunt, but that may not be feasible in a small or medium-sized enterprise (SME) where costs might be prohibitive. Also, some…
Anybody I talk to who is super smart, recognise how important the alignment between core business strategy and talent attraction is. However, as I discussed in September after I went to the LikeMinds conference – very rarely do businesses see it that way, or more crucially – rarely do TA specialists genuinely get called in for c-suite…
Companies love it when their employees claim it’s the best place to work. Real opinions from real people really do matter, especially in the world of recruitment. So how do you make sure your company is the most talked-about for the right reasons? Well this week I’ve been speaking to Phil Strazzulla, founder of NextWave…