Employer Branding Talent Acquisition Workplace

How to Optimize Your LinkedIn Profile for Social Selling

The term ‘social selling’ has been doing the rounds for a while now on the interwebs, at conferences and in countless webinars. What does it actually mean? Here’s a definition by Hubspot:

Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.

Do you work in sales? Our great buddy Dan Pink would argue that everyone works in sales nowadays, regardless of what it says on your business card. Therefore I have now single-handedly decided that the tips below from LinkedIn apply to everyone.

Useful tips to optimize your LinkedIn sales profile

More on this topic at How to Master the Five Pillars of Social Selling.


By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.