How can your organisation use employer brand management to attract, recruit and retain the best talent? What social media channels work best for employer branding? Richard Mosley, VP of Strategy at Universum, provided us with some insights. What’s the difference between brand management and employer branding? Yes, these terms are often used interchangeably, but I think if I start with…
Your employees are your best advocates for your business. Why? Because what more reliable source is there to learn about a company, than first hand from the ones who work there? Employee advocacy is becoming more and more popular among businesses, for marketing purposes and to build a great employer brand. Not only is it really easy to…
Over the years, office design has evolved and changed to suit the working world. From large open plan offices with a manager looking over the workers to small cubicle desks spaces – there’s certainly been a huge variation in what people think works well. In more recent years, collaboration and freedom in the workplace have…
In recruitment, the only thing that really matters is that all-important end result. In short, it isn’t recruitment until your candidate is sat firmly in front of your client – and that’s the final word on the matter! But You’ve Got the Great Candidates, Right? You might have an astounding array of tempting vacancies, lined…
With its famous golden arches and instantly recognisable “I’m lovin’ it” slogan, the McDonald’s brand is one of the largest and most recognisable corporations in the world. McDonald’s is the worlds second largest private employer (behind Walmart) and has 1.9 million employees in branches and offices around the world. Because the brand is such a…
This week LinkedIn held their annual Talent Connect London conference, featuring speakers from some of the most reputable global organisations and attracting attendees from around the world. During the event, LinkedIn made a series of announcements related to the current state of recruitment in 2015 and which employers are leading the way in terms of…
During LinkedIn’s much anticipated Talent Connect event in London this week, they revealed a list of the most in demand employers in the UK. So who’s leading the way in talent attraction this year? Unsurprisingly the Tech giants Google and Apple led the way, with Google holding onto the top spot for a fourth year in…
Email persuasion is about what you say and when you say it. Aspects such as the day of the week, frequency of communication, consistency in tone and the right amount of simplicity all factor in our ability to persuade via written correspondence. They are the main variables that comprise influential email formulation. Whether you are…
Within the role of a recruitment consultant, there are plenty of contributing factors to potential causes of stress and anxiety. I would like to explore what these trigger points can be, how recruiters can spot them and act before they scale up – becoming a serious health issue, and also how employers of recruiters can also…