Twitter is a great way to attract both active and passive candidates alike when recruiting, but with so many Tweeters and companies vying for attention and only a few seconds to make an impression in a feed which is continually scrolling, how do you make sure that your tweet has the required impact? If you…
Category: Talent Acquisition
Struggling to attract the right talent? The Employer Brand Index can help you to understand strengths and weaknesses of your company as an employer.
I recently had dinner with a recruitment leader (anonymous) and we were talking about her goals for 2016. Profit, Effectiveness, ROI, CRM Upgrade, Marketing… Or rather she said: “I want to get more ROI from my colouring in department!” Translation – ROI from her Marketing department. Marketing and Sales are Disconnected I do often come…
You are a startup recruiter, the recruitment and selection guide is set and you are ready to tackle the applicants. Suddenly, seemingly out of nowhere, you find yourself to have committed a few startup recruiter mistakes. Being a startup recruiter such as myself, it brings along its own set of challenges such as resource constraints and lack of…
The key to improving employee retention is hiring individuals who fit your company culture. They could be the most qualified candidate in the running, however, if the work environment and team dynamics do not suit their personality and working style, they are unlikely to stay with the organization for long. Your company culture is shaped…
Some recruiters appear to have lost the art of being curious. To some that won’t come as a concern. To our industry, it should be a concern. Since the late 1500’s we’ve spoken of a proverb about curiosity killing a cat. While being inquisitive in other people’s affairs may be seen as troublesome to some,…
What does your online presence say about you? Are you actively building a personal brand for yourself, or are you relatively low key when it comes to social media? Or perhaps you use social media, but pay little attention to how it may impact your career when you do so? Well you’d be surprised how…
Chances are that you didn’t put an awful lot of thought into your email signature. What more do you need other than your name, your company and a phone number, right? Well it could be more important than you think. Your email signature is the information attached to the end of an email, including name, contact…
We’d all love to walk into a job interview cool as a cucumber and wow our interviewer with our natural air of confidence and charisma; however for a lot of us this vision is something of a dream, as the mere thought of an interview brings us out in a cold sweat. A lot hangs on the…
Unless you’ve been hiding under a rock lately, you’ve heard the term “content marketing” and “content strategy” thrown around a lot lately. Yet, it can be a little ambiguous as to what it actually means…and why you should care. What, exactly, are we talking about here? First, let’s understand that this whole content idea began…