Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Employees are the greatest asset a company has, but for startups, they’re also the most volatile. When you’re building out your team in the early stages, every single hire is a crucial one with the power to massively impact your business. In an environment where one hire can literally make or break your success, this…
For generations, economists have told a simple story about how companies work like a juice machine. They combine ingredients – people, buildings and software – and transform the output into useful products. Employees are just another input in the production process, an undifferentiated cost that’s thrown into the juicer. But today’s economy has evolved significantly…
Employer branding, while still relatively new, is constantly changing. It is a space that promotes innovation and creativity. So if it is changing this much now, what will it be like in the future? In the final employer branding panel piece, we discuss the future of employer branding and what direction the industry is heading…
When Lisa Chartier started the employer branding team at Philips she was flying solo. Over time, she built up a strategic function that now spans the globe. She’s the Global Employer Brand and Recruitment Marketing Lead at Philips, and we sit down with her to learn how she established the capability, justified budgets, hired a…
Because of the reach and popularity of the online space, recruitment marketing has justified itself as a genuine candidate attraction tool, as well as a safe space to build your employer brand. And in what is a highly competitive market to find the best talent, recruitment marketing becomes more and more important for businesses who don’t…
Many recruitment leaders I work with want their recruitment CRM to generate fees, but often recruiters are all too happy to jump back into spreadsheets, LinkedIn, notebooks and “going by memory” rather than use their CRM system properly. The above results in a nightmare for recruitment leaders who are looking to grow their business, become…