Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
You don’t need to go far to see the power of language in action. We can all think of a time when one kind word made our day or a misunderstood statement caused a rather awkward disagreement. When it comes to the hiring process, language is key. The words we use and the way we…
Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We’ve had a chat with Charu Malhotra who has over 13 years in-house experience in global Talent Acquisition strategy & Employer Branding leadership roles at Unilever, BP, Ferrero and Primark. Have a listen…
Over the last few years, millennials have been in the spotlight for many reasons. At work in particular, much has been discussed about them: their goals, their ambitions, their overall mindset. Yet there are so many enigmas still to solve. How do we recruit the right talent when dealing with a generation that’s looking to…
We’ve all heard of them: Louis Vuitton, Burberry and Chanel. Three massive fashion luxury brands. Three huge consumer brands. But what about their employer brand? Let’s explore their unique takes on employer brand, and how they utilize employer brand in tandem with their ever-popular consumer brand. 1. Louis Vuitton The fashion house and luxury retail…
Craig Fisher is the Head of Global Marketing and Employer Brand Strategy at Allegis Global Solutions, and founder of TalentNet LLC events and consulting. He helps employers, job seekers, sales organizations, and even HR tech firms brand themselves to build stronger human connections. We chat with Craig to discuss how he has reached the top…
Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard about the power of storytelling – but how does it fit into your employer brand strategy? Bryan Adams is the CEO & Founder of Ph.Creative, an employer brand agency and very passionate about storytelling. In this episode,…