Employer Branding

10 Steps to Becoming a Social Executive

Would you say that the executives of your company are social?

They don’t all have to be Richard Branson, but they ought to have decent social profiles, networks and a solid social strategy.

Reputation is vital for success

Here are some stats to back it up:

  • 80% of consumers agree that social media enhances the image and reputation of executives
  • Research shows that companies with social C-Suite executives enjoy higher levels of trust, and people are more likely to buy their products.
  • 60% of a company’s market value is attributed to its reputation

10 steps to becoming a social executive:

  1. Add and accept connections.
  2. Share and re-share great content.
  3. Ask and answer questions – start conversations.
  4. Make and receive recommendations.
  5. Join specific interest and industry groups.
  6. Point out your skills and experience, not just your job history.
  7. Write an eye-catching personal tagline – don’t forget your photo.
  8. Put your elevator pitch to work and sell yourself in 10 seconds.
  9. Use an authentic voice and inject some personality.
  10. Stand out from the crowd with unusual interests.

More in the infographic below, courtesy of LinkedIn.

RELATED: Here’s Why Your Boss Should Become a Social CEO

how executives can be social

Learn more about becoming a social CEO in our interview with the Chief Reputation Strategist of Weber Shandwick, Dr. Leslie Gaines-Ross (also available in iTunes).

[Image Credit: Shutterstock]

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.