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Employer Branding

How to Create a Strong EVP in the Middle East and Africa

They’re one of the biggest manufacturers of confectionery in the world and while you might think its global brand means talent attraction would be the least of their worries – guess what? They have their own challenges too. Today we talk with one of the largest corporations in the world about some of the challenges…

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Employer Branding

Delivering a Meaningful Employer Brand

In a world where image is everything and reputations are measured in shares, tweets, and comments for everyone to see, building a strong employer brand has never been more important. Indeed, the business benefits of a robust EVP simply can’t be refuted. According to LinkedIn, companies with stronger employer brands see a 43% decrease in…

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Employer Branding

What Can We Learn From Fictional Managers?

To celebrate National Boss Day – a day designated for employees to show appreciation to their bosses – Perkbox polled 2,000 UK employees to ascertain which fictional managers come out top. National Boss Day is a good excuse for us all as leaders to pause and reflect on our own performance – the good, the…

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Employer Branding

The Holistic Approach to Employer Branding

When you think of the Tech industry you don’t always associate it with being holistic but that’s the approach it takes when it comes to recruitment. Appian Corporation’s main business is software and Tricia Goose is the Recruitment Marketing Strategist there. Have a listen to the episode below, keep reading for a summary and be…

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Employer Branding

Equip Your Employees to Handle Negative Feedback

Negative feedback hurts. Sometimes the pain is intellectual – the recipient feels offended about something specific that was said, or just how wrong the critic was! But almost always, the hurt makes itself known with that queasy feeling in the belly. The feeling of being called-out, rightly or wrongly. And perhaps anticipation about the inevitable…