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Worldwide the talk is about the 4th Industrial Revolution, and the extensive use of mobile phones and devices to conduct our business and daily activities bears testimony to its existence. When looking around, we find it unthinkable that time existed without the internet or mobile devices. Barack Obama with his Blackberry, Donald Trump and Elon Musk and their tweets illustrate the general use of mobile devices by world leaders and business people use to convey their opinions and promote or do business.

There is however a prerequisite and that is the need for smarter multichannel solutions and fast mobile website speed to effectively communicate with customers, employees and when doing B2B transactions.

Why mobile website speed is important when recruiting online?

It is essential for companies to ensure that websites are optimized for mobile use due to the ever-increasing popularity of using mobile devices to conduct online-business, this extends to prospective employees looking for job opportunities. The following facts speak volumes of why mobile website speed is important to employers doing online recruiting/recruitment of new employees:

  • Mobile devices are used in more than 52% of all website visits.
  • More than 58% of all Google searches are done with a mobile device.
  • In more than 30% of all online transactions, mobile phones are used.

Recruiting new employees on mobile devices opens up opportunities to conduct cost-effective interviews doing a mobile video call instead of in-person interviews. This saves time and allows for interviews with people globally at a fraction of the cost. The only requirement is a high-speed mobile-optimized website that downloads fast on any mobile device.

Why mobile readiness is an essential part of B2B

B2B, the acronym for business-to-business commerce when products or services are transacted between companies. It generally refers to e-commerce transactions which have exponentially increased with the use of mobile to transact. This led to an ever increasing number of transactions being conducted on different online platforms, opened up new markets and is an essential element of the survival of modern B2B commerce.

Research shows that mobiles are increasingly used to conduct B2B business making it essential that online platforms are mobile ready to maximize the opportunities for B2B. Slow loading pages on mobile only ensure that potential customers migrate to competitors with mobile-ready websites.

How customer satisfaction ratings affect who will apply for a job at your company

Digital era consumers make extensively use of reviews, posted on a plethora of online sites specializing in rating the level of customer services from companies. These are posted on social media, websites (Yell ratings) along with Google search that will reveal the ratings. Companies also have website pages where customers can rate their experience of doing business with them. Prospective employees wakened up to this and use customer ratings as a tool to evaluate employers before responding to any vacancy at the company. If the company received positive ratings the chances of having the right people apply for a job will increase, while negative ratings play a large role in putting people off.

Text Local created a data set to successfully compare mobile readiness and customer satisfaction ratings of various business sectors, across locations, to get an idea of which industries were the strongest.

The relationship between HR and customer-satisfaction ratings

One of the most critical factors to ensure the success and survival of a company over the long term is the quality of their customer satisfaction ratings. Gone are the days that customer service was the responsibility of the marketing or sales department, research shows that getting good customer ratings increasingly depends more on the quality of the HR department and its activities. The HR department of a company plays a major role in ensuring a customer-friendly environment within an organization. This is the result of their recruiting/recruitment, training, evaluation and coaching activities to ensure that employees develop positive relationships with clients, which in turn leads to excellent satisfaction ratings directly influencing the company’s revenue.

Research showed that a 5% improvement in employee attitudes, the customer rating increased with almost 2 % which led to revenue increasing with almost 1%, this clearly indicates how the relationship between HR and customer ratings influence the revenue of the company.

About the author: Charlotte Hurley works in content marketing and is an international and experienced print and digital writer, with interests in all things tech, travel, and design.  

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