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Employer Branding

How will Google AI Affect Your Businesses Online Presence this Year?

Everybody is familiar with Google and has most likely used the search engine to their advantage at one point or another. Any questions you have and that appear in your mind, you can find a quick answer to once you type it into the respective search engine. Already, this has changed society at large. Add…

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Employer Branding Talent Acquisition

From Target to Walmart: What Retailer Has the Best Leaders?

The retail world is so heavily reliant on the trends and tastes of its consumers. And this constant need to adapt to the times provides implications for many important business factors, especially their employer brand. This is because as demand grows for their products, so does the need to hire the best talent in the…

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Employer Branding

Using Best Marketing Practices to Activate your Employer Brand

Not everyone benefits from a free healthcare system. Most of us have to have health insurance to help cover the smallest of ailments to the most serious but who do you choose and where do you start? Today we are talking to a health tech company offering on-demand healthcare concierge for employers, health plans, and…

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Employer Branding

How Candidate Experience Affects Your Recruitment Marketing

Recruitment marketing is about attracting passive job seekers and making them want to search for openings at your company. What role does candidate experience (CX) play in that? Well, since CX refers to each and every touchpoint a potential applicant encounters on their way from audience member to employee, and those touchpoints are created by…

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Employer Branding

How to Grow Your Employer Brand from the Inside

Business advisors by their description – do just that. They help organizations succeed and navigate their way through any wobbles in the market. So how does a company which advises others on how to do well, do the same for itself when it comes to employer brand? Today we’re talking to a professional services firm…

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Employer Branding

Can “Working Vacations” Really Work?

The American workforce has long operated under an unofficial motto: Work hard, play hard. But let’s be honest, the work half of that equation always seems to have the upper hand. Compared to workers in other countries, American employees receive a paltry number of paid vacation days each year. For example, employees in Germany and…

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Employer Branding

3 Reasons Why ‘Bring Your Dog To Work Day’ Should be Everyday

With today being ‘Bring Your Dog To Work Day’, it seems an apt time to reflect on why having dogs at work can be a real asset to your business and more than just a meaningless fad to attract millennials. From a personal perspective, my work-life balance and general wellbeing have undoubtedly improved since getting…

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Employer Branding

4 Ways Corporate Relocation Impacts HR

Relocation and mobility are an extremely important part of driving businesses and families of all shapes and sizes forward. According to the American Moving & Storage Association (AMSA), the average annual percentage of Americans who move each year is 11.2%. In the 52nd edition of the Atlas® Van Lines Corporate Relocation Survey, the company considered…

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Employer Branding

How the Swedish Way of Working Can Help Britain’s Productivity Crisis

The UK is working hard, but not smart. Despite working longer hours than ever before, Britain is in the midst of a productivity crisis. And, with the growth of the 24-hour economy and ever-increased demand from consumers, it is a crisis that shows little sign of ending any time soon. With Brexit on the horizon,…