For employer brand teams wanting to centralize and activate those employee voices, a brand advocacy program may be your answer. “Brand advocacy, at its very foundation, is about how people are talking about the company,” Briana Daugherty reminds us. Daugherty is the Employment Brand Specialist at Cox Enterprises, where she’s built a brand advocacy program…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Regardless of the extent to which your business has been disrupted by COVID-19, we’ll all re-emerge from varying degrees of lockdown into a changing world. What does this mean for employer brand and its leaders? Simon Barrow, creator of employer brand, explores employer brand’s relevancy to a world in the midst of a crisis and…
For this consumer goods brand, employer brand and diversity and inclusion aren’t separate initiatives—they work in tandem as vital components of attracting the best employees. Both employer brand and D&I play vital roles in attracting the best employees. Both foreground employee stories, shape company culture and inform its values. As Unilever’s Employer Brand Lead Zakiya…
New data reveals just how much the COVID-19 pandemic has already impacted employer brand. Learn the key themes emerging in feedback from talent around the world. During this pandemic, we decided to do research using the Employer Brand Index methodology and understanding what really matters to talent during this time. Following the commentary, we could…
Allianz is a European multinational financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. The organization is undergoing major transformations, including a global refresh of its employer brand. Here’s how Kara McLeod, the company’s employer brand head in Asia-Pacific is leading the way. Have a listen to the episode…