There are a variety of ways to capture a job seeker’s attention today. From mobile marketing to rich media ads to video and social media, there’s no shortage of innovative ways to reach your target audience. But, you still need an enticing job description. I’m sorry, but it’s the truth. Consider this: “When conducting research…
Tag: audience
Social media is maturing and becoming a core part of business for many organisations. Should it managed by an agency or is it better looked after in-house? We spoke to Rylan Holey to find out what he thinks. Ryan is a music blogger, a cellist, a member of the London Philharmonic Choir, speaker at #smlondon LIVE!, London…
Not getting the best out of your recruitment activity? Perhaps predictably, it could be for a number of reasons, some of which may be beyond your control. Lack of time and resources is an all-too-familiar challenge for many in-house recruiters, whilst some roles are simply very difficult to fill. But there are some elements of your recruitment…
Whether you represent an employer or a recruitment company, the same challenge exists with attracting talent: How exactly do you build and retain an audience online? You should of course create compelling content, not just about specific jobs but about your company culture and beyond. I recently had a chat about audience building with Jeff Rohrs, VP, Marketing Insights…
The holidays are a fantastic time to revitalize your career search. As the year comes to a close, businesses are evaluating what their needs are, and with a surplus of charitable events and parties being hosted prospective applicants have new opportunities to network with their dream employers. When attending these festive functions and getting to…
Do you want to manage your Twitter efficiently? Certainly, everyone wants to build a large audience on the social network. If there’s no-one listening to you moaning about the extortionate prices of Chicken McNuggets at 2 am, what is the purpose of Twitter?! Thankfully, with the help of these three essential tools, managing and building an…
So the image of a nearly nude Miley Cyrus as she twerked her way, tongue out, through a performance at the MTV Awards, was shocking to say the least. Where was the sweet teen whose alter-ego was Hannah Montana? The show, and Miley’s sexy new image, caused quite a commotion. And a bit like marmite,…
When sharing on social media, it’s important to get it right or you could look rather silly! Here’s Keystone Click‘s guide to what, when and how to share on social media. Takeaways: Would your audience thank you for sharing the content? No? Don’t post it then. Engagement rates on Facebook are 32% higher at weekends.…