Are you using the internet to try and recruit staff? Or perhaps you are simply looking to research the competition? In today’s economy everyone is clamouring for recognition online be it through a Twitter account, using Facebook, LinkedIn, or through search databases. It is much easier for you as an employer to get the dirt…
I will assume that you have already crafted a personal brand statement and you may even have used it a few times. Before you spray every social media outpost with it, take a few minutes to go through this checklist to make sure it does you justice.
Here are seven hallmarks of an effective personal brand statement:
1. The length of one out-breath
You should be able to take a deep breath and then comfortably deliver your statement. If it’s any longer than this, you risk not making that impact you were looking for so chop it down.
2. The WOW-factor
Just like any performance, your personal brand statement should be received with a mixture of surprise and delight. If this isn’t the case, you are probably saying something very similar to your peers. Make it unique and you’ll evoke the WOW on people’s faces.
3. An eight-year-old understands it
Or a four-year-old if you are really tough on yourself. Your statement should never contain any technical terms or jargon, it should be in plain English and touching on the lowest common denominator. Test it on your children and see how you fare, can they tell you exactly what benefit and value you add?
4. Yours and only yours
Can you be sure that your statement is unique? Well and easy way to test that is by asking colleagues, peers and competitors what they use. Or you can go to an industry event and do some eavesdropping to see what NOT to say. If you find that your statement is similar to others, try harder to really make it stand out by examining exactly what you do uniquely and how to present this.
5. Delivered with confidence
The delivery is equally important to the content. You must be able to put on your best story telling voice and really mesmerize your new found acquaintant. Great delivery comes with practice so get in front of your mirror and get rehearsing today.
6. Leaves them wanting more
A classic trick in show business is to dazzle the audience and have them begging for more. By only giving out a teaser that is interesting enough, you are likely to be asked to elaborate and that’s when you go into selling mode.
7. Catchy, memorable and repeatable
To cover a lot of ground you are going to need others to spread your statement via word-of-mouth marketing. In order for them to do this, you have to stay punchy and memorable enough to get repeated over and over.
Final thought
Remember that your personal brand statement will always be a work in progress and you should update it as your career or business changes over time. Revisiting the statement every now and then is great for introspection and give you great direction in your professional life.
Would you say your statement cuts the mustard?
For more on this topic, check out Personal Branding from the Inside Out, a workshop series in the UK.
Image credit Kevin Lallier
Since the job marketer continues to get tougher, jobseekers need to evolve. Unless you really focus your energies in the right direction, you can never expect to achieve success with your career. You need to be smarter than ever, smart enough to beat out the competition. You need to use a well-planned job search strategy…
In June 2008, a company named Forrester Consulting conducted a commissioned study on behalf of Cisco named “Closing the IT Network Skills”.
The study highlighted that managers looking to hire employees should take a three phase approach.
Firstly, they should focus on roles, rather than titles. Job titles can be varied between organisations, such as Analyst, Administrator, Technician and so on. Roles are generally universal and don’t tend to vary as much despite the size, location or industry that the company belongs to.
Secondly, assess the skills gap. By taking a good look at what is required within the business and how these roles have/are changing, a more specific, targeted approach can be taken to close the skills gap between roles in the ever-changing network environment.
Lastly, to ensure that the relevant and required skills are maintained, organizations should provide training and certification. Having a Cisco certification sometimes highlights on paper that you have passed an examination in the skills being sought after.
Cisco examinations are constantly changing and pose real-world scenario troubleshooting tasks that prove a candidates hands-on focused skills in addition to their theoretical knowledge. You have probably heard the phrase about paper certification proves little but with Cisco requiring a number of practical hands-on exercises as opposed to multiple-choice questions, candidates really must know what they are doing which in turn provides the employer with the reassurance that those skills are valid. Add to this that the certification also expires at regular intervals, recertification validates a candidates skills for existing and emerging technologies.
The survey showed:
A dedicated Wireless networking role has been implemented by 36% of the global companies surveyed. This figure was expected to increase to 66% over the following 5 year period.
At the time of the survey, only 46% of those companies had a dedicated Security role within their business. That number was expected to increase to 80% within the following 5 years.
In addition, only 40% of those companies had a dedicated Voice specialist, whereas 69% of those IT managers expected to see this number over the same period.
Cisco introduced the certification programs Cisco CCNA Security, CCNA Voice, and CCNA Wireless that will meet these challenges. These are role-based, technology specific certifications that provide current and future networking professionals with a learning path for career advancement.
CCNA Wireless
The CCNA Wireless certification validates the candidate’s skills in the configuration, implementation, and support of wireless LANs, specifically those networks using Cisco equipment. Students are prepared for them to configure, monitor and troubleshoot basic tasks of a Cisco WLAN in small to medium-sized business (SMB) and enterprise networks. Once candidates complete the certification, employers will be able to validate that their staff have the skills needed for basic wireless networking on a Cisco WLAN in SMB and enterprise networks.
CCNA Security
The CCNA Security certification meets the needs of IT professionals who are responsible for network security. It confirms an individual’s skills for job roles such as network security specialists, security administrators, and network security support engineers. This certification validates skills including installation, troubleshooting, and monitoring of network devices to maintain integrity, confidentiality, and availability of data and devices, and develops competency in the technologies that Cisco uses in its security structure.
CCNA Voice
The CCNA Voice certification validates skills in VoIP technologies such as IP PBX, IP telephony, handset, call control, and voicemail solutions. Candidates also get exposure to the Cisco Unified Communications architecture and design covering mobility, presence, and TelePresence applications.
Cisco ran a contest on LinkedIn between 9-14 May 2011 for contestants to provide feedback on “How Cisco Certifications Help My Career”. The results were posted on the Cisco website at the Cisco Learning Network. Head over to here and see the results for yourself.
Scott Stephenson is a Principle Technologist at QA- leading providers of Cisco Certification and training courses ,where he is responsible for authoring courses and instructing on the Windows OS, Networking Infrastructure, Active Directory, Exchange, Security, Virtualization and Cisco technologies. After serving in H.M forces for 15 years specialising in telecommunications and Electronic Warfare; Scott became certified in Cisco, CompTIA, and CI r and began working as a Microsoft Vendor Contractor and MD of his own business before joining QA in 2005.
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