Thanks to media and the headline-grabbing office quirks of industry giants like Google, tech culture’s reputation precedes it. Jobseekers perceive tech companies as fast-paced, innovative places to work, and many assume a “work hard, play hard” attitude is a necessity. These preconceptions have a major impact on employer brand, as Klook’s Marilyn Yee knows well.…
The COVID-19 pandemic has led to some tough times for a lot of professionals in the UK, especially those who are on the lookout for a new job. If you are in this position, it has therefore never been more important to make sure your application is as strong as it can possibly be, in…
At packaging solutions company Sonoco, employer brand management is tackling the “total employee journey,” from candidate to alum. Rather than taking a recruitment-focused approach to employer brand, Global Lead for Employee Experience Kristi Raines embraces a “start to finish” view of the employee experience. In her own words, “We’re looking at opportunities to engage at…
For years, we’ve framed the virtual workplace as “the future of work”—a distant vision, and one many employer brand managers overlooked, despite the fact that more than half of workers worldwide were spending at least half their workweek telecommuting. However, as HubSpot’s Senior Manager of Employer Brand Hannah Fleishman reminds us, “The future is here.”…
Corporate Social Responsibility (CSR) is a measure of how businesses stay socially accountable. It is a cornerstone of the identity of many brands, helping shape a positive reputation. It is also a key tool in the war for talent, with modern employees valuing companies that make a positive impact and give back to society. So, as…