Interviewing has gone remote. While some think this is temporary, it’s actually the future. When the pandemic began, businesses were focused on putting their heads down and weathering an uncertain economic environment. For many, this meant a temporary freeze on hiring. As things thawed, hiring came back; but this time, it was remote. A Gartner…
Ashley Cheretes faces a challenge familiar to many employer brand leaders: Her company isn’t top-of-mind for many candidates, despite touching millions of lives. “Cigna is the most well-known unknown company,” jokes Cheretes, Cigna’s Head of Marketing, Talent Acquisition. “When you throw in the fact that we are technically an insurance company, we are often not…
In building an EVP for Ritchie Bros, an online auction platform for heavy equipment, Employer Brand Specialist Thomas Reneau drew from his experience with design thinking firm IDEO. Reneau saw an opportunity to marry this innovative perspective with the company’s employer brand strategy and, in the process, enhanced the Ritchie Bros’ voice, values, and culture.…
As someone new to the HR industry, I’ve been spending the past month familiarizing myself with commonly-used recruitment processes and technologies among HR professionals and hiring managers. A particular process that sparked my interest was video interviewing to screen candidates and determine their suitability for an available role. Video-interviews are pre-recorded, self-conducted interviews submitted by…
When Aaron Kraljev left Wells Fargo in 2019, he left behind many of the comforts that come with working for a large organization: a familiar order of operations, significant resources, the security of knowing where to turn for answers, and the stability offered by a company that’s been around for over one hundred years. Fisher…