Whilst looking for the dictionary definition of ‘motivation’, I came across this simple yet interesting definition of the word. The definition of ‘motivated’, is to provide someone a reason for doing something. After considering this for a while I realised that this is what motivation comes down to, that to have a truly motivated workforce, you need…
When you’re still in a job, but plotting your exit, a level of discretion is required to ensure that your boss doesn’t twig that you’re looking to jump ship. From applying for jobs on the sly, to sneaking out of the office to attend interviews, you could say that your job search is somewhat of a…
Employee engagement or employee advocacy? Why not both I say! It appears engaged employees are very happy to be social media advocates of your corporate and/or employer brand. The challenge for marketers Marketing and communications teams are pulling out all the stops to motivate employees to advocate for the brand on social media, but are…
How can your organisation use employer brand management to attract, recruit and retain the best talent? What social media channels work best for employer branding? Richard Mosley, VP of Strategy at Universum, provided us with some insights. What’s the difference between brand management and employer branding? Yes, these terms are often used interchangeably, but I think if I start with…
Your employees are your best advocates for your business. Why? Because what more reliable source is there to learn about a company, than first hand from the ones who work there? Employee advocacy is becoming more and more popular among businesses, for marketing purposes and to build a great employer brand. Not only is it really easy to…
Over the years, office design has evolved and changed to suit the working world. From large open plan offices with a manager looking over the workers to small cubicle desks spaces – there’s certainly been a huge variation in what people think works well. In more recent years, collaboration and freedom in the workplace have…
In recruitment, the only thing that really matters is that all-important end result. In short, it isn’t recruitment until your candidate is sat firmly in front of your client – and that’s the final word on the matter! But You’ve Got the Great Candidates, Right? You might have an astounding array of tempting vacancies, lined…
With its famous golden arches and instantly recognisable “I’m lovin’ it” slogan, the McDonald’s brand is one of the largest and most recognisable corporations in the world. McDonald’s is the worlds second largest private employer (behind Walmart) and has 1.9 million employees in branches and offices around the world. Because the brand is such a…
This week LinkedIn held their annual Talent Connect London conference, featuring speakers from some of the most reputable global organisations and attracting attendees from around the world. During the event, LinkedIn made a series of announcements related to the current state of recruitment in 2015 and which employers are leading the way in terms of…