The fourth industrial revolution has shifted our world into a new digital era and the pandemic has accelerated this from a movement to an immediate necessity. Cognizant’s Center for the Future of Work and Oxford Economics’ Work Ahead most recent report, The Work Ahead: Digital First (to Last), examines the most significant trends and tactics…
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The Hierarchy of Needs for Home-Working
It’s been a good few years – 78 years to be exact – since Abraham Maslow published his paper “A Theory of Human Motivation” and introduced us to the ‘Hierarchy of Needs.’ Chances are you’re already familiar with it, but it features five stages and is typically stylized like a pyramid. Moving from the bottom…
“Adventure” isn’t just something Royal Caribbean Group offers its customers. It’s also a love shared by its employees, as well as the key to the brand’s exceptional success at engaging new and diverse talent. How do you find the perfect employee when you’re a company as intrepid as an international cruise line? Royal Caribbean Group’s…
Employer reputation is the perception of a company as an employer, based on the experiences of current and former employees and the opinions of candidates and other stakeholders. It is essential because it can significantly impact a company’s ability to attract and retain top talent, as well as its overall business performance. A strong employer…
What if your brand isn’t a single organization but a family of several brands, each with its own priorities, competitors, and target candidates? That’s the challenge LexisNexis Risk Solutions Group (RSG) faced in 2020. Under the leadership of Director for Employer Brand Shelley Jeffcoat, the company launched an EVP that served each of its eight…
For many job seekers, knowing how to progress in a job search without employer feedback can be frustrating. Interviewing takes practice, and like any skill, how can one improve without constructive criticism? In addition to possessing the knowledge and experience needed to help an employer’s business succeed, the quickest way for job seekers to become…
When reaching out to a new talent market, your existing recruitment marketing strategy may not cut it. New markets bring new competitors, new biases, and new questions to answer with your messaging. How can leaders in recruitment marketing and employer branding do it? That’s what Appian and its Recruitment Marketing Strategist, Chris Fitzner, are figuring…
Salesforce, the US tech company responsible for one of the world’s most popular CRM platforms, has earned more than 80 awards for its workplace culture. Its team has more than tripled in size in the past five years. Employer brand metrics may be infamously elusive, but these numbers paint a clear picture: Salesforce is doing…
Employee-generated content may not be as strategically crafted as something straight from your marketing department. Its messaging may be more candid than what your company usually posts on LinkedIn. But these markers of authenticity are exactly what make employee-generated content (EGC) such an effective advertising tool, and they’re also what makes it so impactful for…