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Employer Branding

Building a Flexible Employer Brand for a Multinational Media Company

NBCUniversal is a media company with more than twenty businesses in thirty countries, including theme parks, television stations, motion pictures, and premium streaming services. With so many diverse brands and localities, creating an EVP (Employer Value Proposition) that works for all of them is a significant challenge. Anne Hurley, Director of Talent Branding at NBCUniversal,…

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Employer Branding

Building an Effective EVP: The Journey of a Bangalore Tech Company

India’s startup ecosystem has been experiencing a rapid growth rate, with the country emerging as the third-largest startup hub globally, posting record revenue of $227 billion in 2022, according to Mint. This growth has led to a highly competitive market for talent, making it essential for companies to have strong employer branding and an attractive…

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Employer Branding

Developing and Activating a New EVP for an Old Company

The concept of employer brand is still fairly new to the world of business. Articulating an EVP (Employer Value Proposition) is typically on the agenda of management teams; however, not every organization knows how to go about it. Hence I was pleased to chat with Kayla Branham, Marketing Manager of Talent Acquisition at security giant…

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Workplace

4 Career Tips for Gen Z Job Seekers and Employees

It’s rare to find a career-related blog or article today that doesn’t mention the Great Resignation in some shape or form. After 47 million American workers quit their jobs in 2021 with millions more following throughout 2022, 10.8 million U.S. job openings now remain, making it seem like a job seeker’s paradise. But as Gen…

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Talent Acquisition

The 5 Best Recruiting Software Tools in 2024

Best Recruiting Software JazzHR: Cost-Effective ATS for Small Businesses Recruitee: Easy to Use and Navigate Teamtailor: An ATS with Effective Employer Branding PinPoint: Renowned for its Customer Support Greenhouse: Robust Combination of ATS and CRM Looking for the best recruiting software on the market? You’re in the right place! Hiring a new employee can be…