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Employer Branding

Help! I am Terrible at Taking Baby Steps!

There is an old saying that goes something like “You have to walk before you can run.”  I’m not sure about other parents out there but with my kids did not adhere to this advice.  It was straight from crawling to running (sometimes too fast for their own good which I’m sure is where the…

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Employer Branding

The 5 Most Inspiring Employer Brand Videos

As we all know, videos around employer branding can be a bit cheesy. So instead of taking them down, we’ll give you five memorable examples that are actually worth watching. Just press play & get inspired (or not)! Research suggests that people prefer to see & hear content rather than read it. So, video formats are…

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Employer Branding Talent Acquisition

Unilever’s Guide to Developing a New Employer Brand

Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, England, and Rotterdam, Netherlands. It is a global company selling fast-moving consumer goods, whose purpose it is to make sustainable living commonplace. You will recognize consumer brands such as Axe/Lynx, Ben & Jerry’s, Dermalogica, Dollar Shave Club, Dove, Hellmann’s, Knorr, Lipton, and Magnum. But…

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Employer Branding Talent Acquisition

How Book Club at School Helped Shape My Leadership Skills

I’ll never forget reading the classic Wuthering Heights at book club. After the first reading I didn’t see the fuss, to me it just seemed like another novel with archaic language. However, when it was discussed at book club, I saw the book through a whole new light. After listening to one member’s interpretation of…

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Talent Acquisition

How to Attract Top Talent Using AI

“A company is only as good as its employees” – anyone trying to hire top talent. Recruiters say the biggest problem they are faced in today’s market is talent shortage. When a job is posted, it receives over 180 applications per position and of those applications, about four to six candidates make it to the…