Employer Branding

How Employee Engagement Impacts the Bottom Line

Did you know that 75% of employees leave because they don’t get on with their manager?

Lots of people are disengaged at work for various reasons and one way to address this could be implementing an employee engagement strategy.

What exactly is employee engagement?

Employee engagement is a workplace approach designed to ensure that employees are committed to their organisation’s goals and values, motivated to contribute to organisational success, and are able at the same time to enhance their own sense of well-being. – MacLeod Report

Bottom line impact of employee engagement:

Did you realise that employee engagement can actually help the bottom of line of your company?

  • Organisations in the top quartile for engagement (where more than 7 in 10 employees are engaged) saw a 4% increase in sales growth compared to an average company. By contrast, bottom quartile engagement companies were down -1% (Aon Hewitt).
  • The way that employees align themselves with the companies core values has a direct effect on bottom line profits (Employee Engagement Facts).
  • In 42% of organisations, low performers are actually more engaged than high & middle performers (5 Myths of Employee Engagement).

Have a look at the graphic below from Newsweaver for more.

engaged employees here

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.