Categories
Employer Branding Talent Acquisition

The Sky High Success of Southwest Airlines’ Employer Brand

Southwest Airlines is a major American airline headquartered in Dallas, Texas, and the world’s largest low-cost carrier. It’s also famous for its people-centric approach and above all, its culture. What’s the secret sauce behind the enviable employer brand of Southwest Airlines? Find out in our latest piece with their People Director, Shari Conway. A servant leader…

Categories
Employer Branding Talent Acquisition

Impacts of the 4-Day Work Week

Getting to the office at the crack of dawn and leaving late is possibly an extra signaling exercising of one’s dedication, in preference to it being an effective use of time. The idea of running 5 days every week with two-day weekends and some weeks of annual holiday is simply something human beings receive. But…

Categories
Employer Branding Talent Acquisition

How HR Should Tackle the Multi-Generational Workforce

Tackling the different ideologies of the ever-growing multigenerational workforce is probably the most onerous task for HR managers. Dealing with people of varying generations under one roof requires exceptional tactics. Hence, one of the easiest ways to learn these strategies is to opt for online employee training software. These e-learning tools are handy and have…

Categories
Employer Branding Talent Acquisition

How to Absolutely Crush Your Passive Candidate Sourcing With Cold Emails

Creating a brilliant cold email campaign to attract passive candidates is hard. Fortunately, there is a proven science of what makes a cold email tick. Here’s what I’ve seen work after sending thousands of cold emails. Stay targeted Sending out super targeted messages is of paramount importance. Just search recruiter or recruiter email on forums…

Categories
Employer Branding Talent Acquisition

Empower Brand Ambassadors to Complement Your Career Channels

It goes without saying that Brand Ambassadors are needed as much as your own career channels to drive your employer brand. Brand Ambassadors offer an organic representation of your company that can be perceived by some job seekers as an even more trusted source than the communications that come from your company or career specific…

Categories
Employer Branding Talent Acquisition

The Evolution of Campus Recruitment

What’s hot and what’s not in terms of campus recruitment? With the expertise of Nicole Dorskind, who is leading the ThirtyThree business in North America, we’ll find it out what it’s all about. ThirtyThree is an international communications consultancy that works with some of the world’s most renown brands. Nicole is a strategic leader with…

Categories
Employer Branding Talent Acquisition

Top 10 Most-Endangered Job Species

The modern elevator was invented in the early 1800s in London and was a steam-powered technological death trap. Not until the mid-1800s did the elevator become safer when brakes were installed and a fail-safe system was in place to catch the elevator if the cables snapped – which they did on occasion. As elevators became more available in…

Categories
Employer Branding Talent Acquisition

The Importance of Working Towards Early Talent Diversity

The Early Talent market is changing and becoming increasingly competitive. In fact, in 2017, the number of students planning to go to university fell to its lowest level in 8 years. Companies are having to adapt and evolve to this changing marketplace where competition and demands are high. When it comes to making changes, increasing…

Categories
Employer Branding Talent Acquisition

Best-Practices in Structuring Recruitment Funnels

Sponsored by Perengo A correct understanding of the application funnel helps employers to improve recruitment efforts by optimizing every stage of the process. Looking at how to improve the recruitment process, this lesson will explore: The candidate experience and how to leverage it to attract the right talent The application funnel and how to optimize…