In a candidate led market, it’s essential to stand out from your competitors if you want to attract top talent – and your job advert is your first opportunity to grab their attention. But with so much choice at a click of a button, you need an engaging, informative and well-structured advert to entice the…
Category: Talent Acquisition
Struggling to attract the right talent? The Employer Brand Index can help you to understand strengths and weaknesses of your company as an employer.
Google AdWords presents businesses with an intriguing prospect for promoting their employer brand and driving up job applications. Google’s ads platform gives you the opportunity to move beyond social media sites and start attracting potential applicants through Google search results and across the Google Display Network. While the new possibilities that recruiters are afforded by…
When Google and Facebook joined the recruitment industry, the game changed. The rules guiding how talent acquisition professionals find talent have shifted, with big recruiting websites now realizing that they have serious competition. These two tech titans brought with them a massive database of job-seekers and businesses. In fact, this year Facebook hit 2.3 billion…
Most employers I speak to find the recruitment process is getting harder and more complex. There is increasing use of algorithms and many ‘add-ons’ like psychometrics to identify the ‘hidden’ attributes and weaknesses to help understand the candidates better. We all know that the CV is now becoming a bit decrepit as a recruitment tool,…
The possibility of a no-deal Brexit has created a level of uncertainty across businesses in the UK during the past few months. However, in the business support sector, I don’t believe we will see much change in the face of this possibility: over the course of the last few years since the referendum, we’ve continued…