Employer Branding Talent Acquisition Workplace

What Sales and Marketing Resume Should Focus on

Sales and marketing are a vital part in any business. Because of this, opportunities in sales and marketing will never run dry. These jobs would always be available no matter how bad the economy gets. But getting into this career is not always easy. For highly specialized technical sales positions, certain qualifications are required for you to get the job. So, if you want to apply for a these kinds of opportunities, revise your resume a bit to help you get the job.
These are the things your resume should focus on:

Business Development Skills

Employers are not only on the lookout for people who can sell. Expanding the business is just as important. Detail in your resume and cover letter what skills you have in networking, lead generation, sourcing and probing/pre-qualifying, as well as any experiences you have had organizing events in your previous jobs.


It’s all about the numbers! Employers and recruiters scanning your resume will be keeping an eye out for any figures included in your resume. Highlight increases in sales, relevant industry rankings you have attained, number of years or months it took you to bring a certain amount of profit, percentage of increase in customers or product sales, costs you have reduced (if not eliminated), and other pertinent contributions.

Accounts Managed

Name the products or services you have promoted and sold (especially the complex ones). No matter how big or small the brand is, they count. Big brands are often accompanied by demanding decision makers, so highlight the abilities you used to win them over and deliver on your promise. Previous experience though not lengthy is still experience and is definitive proof that you can do the job.


Advertising Skills

If you have good advertising skills, then that’s considered a bonus to your already stellar resume! Copywriting talents and a knack for creating promotional materials tell employers that you can effectively execute their marketing strategies and reach the target audience for the products or services assigned to you.


Some say that selling is an art. Because of this, a certain degree of education and training can be helpful to get into a job in sales and marketing. If you have taken courses for enhancing abilities in negotiation and closing, probing, presentation, account management, strategic marketing, print and other media advertising, then by all means include them in your resume. This tells employers and recruiters you have the tools to help you perform on the job and contribute to the bottom line.
A proven track record is often the requirement for a job in sales and marketing. However, the ability to manage multiple accounts, to communicate and interact with people are also of great value. So get to work and make sure that resume and cover letter sells the best things about you!

Related: Resume v. One-page Proposal: A side by side comparison

Talent Acquisition Timebound Workplace

Why LinkedIn and Australians Don’t Mix

I know that LinkedIn is immensely popular. 150 million users worldwide, says so. But how many Aussies really truly embrace it? Last week as I was updating my own LinkedIn profile, I did a search of my previous work colleagues, friends and old clients and could find hardly find any of them there.
The ones who did have a profile had the barest of details, and definitely no superlatives or adjectives. Just yesterday, even, I spoke to a client, who, despite looking for a permanent role for the past two months had only just put his profile on. He received an email and a call from a recruiter, a couple of days after. He was surprised.
I find this bizarre.
LinkedIn has been a head-hunter’s best friend for the past five years or so. So why don’t we, as Australians, instinctively embrace it?
Is it that we’re not great writers when it comes to writing about ourselves?
Is the Aussie Tall Poppy syndrome going on here? Unlike a resume where we can control who we send it to, a LinkedIn profile broadcasts our claims to the world. Are we afraid that if we publicly announce what we’re good at, that someone will contact us and tell us we’re not? I wonder whether we associate it with what we see as US style self promotion – all a bit too, “salesy,” where absolutely everyone’s a winner and out there.
Do we not know what LinkedIn is about, or just don’t see the value in networking? Do we put it in the bucket that says “a bit desperate”? Or is it because we have to ask people to link up with us and endorse us? Will we feel slightly foolish if they say no? Or is it simply just another online thingie we need to master. I guess effectively we’re updating our resumes in our leisure time. Who really wants to do that?

For anyone who has any doubts about LinkedIn, here are a few facts that might inspire you.
Recruiters will Google you. LinkedIn gives you one Google reference you can control. Social networks aside, unless you’re a blogger, publisher or write web content for a living, you don’t have much control about what ends up there.
Recruiters love LinkedIn. They scan it all the time. They see candidates on LinkedIn as “passive job seekers,” mainly working and therefore more attractive. This is a weird psychology to me, but it’s true.
LinkedIn is a bucket of virtual business cards. If you want to network you can contact people directly. You don’t even have to be brazen about it. You can join groups who share similar interests. Often groups hold free events. There are hundreds of them. It’s a great way to hook up with people in your industry.
Don’t make me preach any more. I know what I’ve just written won’t be new news for any seasoned networkers. And for any North Americans reading this, I don’t think you’re all show offs! I actually do think you do LinkedIn pretty well.
For anyone else, just get over your fears and get on it.

Karalyn Brown is a resume, interview and job search consultant based in Australia. She’s also an online careers agony aunty, writes frequently on career issues for a major Australian newspaper and talks job search tactics on the national broadcaster. She gets a real buzz out of helping people find jobs. You can visit her blog InterviewIQ or follow her on Twitter @InterviewIQ

Talent Acquisition Workplace

How You Can Be a Jack of All Trades and Master of All

Does the following description sound like you? Enthusiastic with lots of diverse passions and interests Get fascinated with something new, every few days Come up with new, sparky ideas Like starting things, but not finishing them Have a bunch of tabs open on your web browser at any one time (what, just one webpage at…

Talent Acquisition Workplace

Top 10 Networking Books for Your Career Success

Even the most confident, social and outgoing among us may find the prospect of both personal and professional networking daunting at times. From an early age we’re taught “don’t talk to strangers” but when we grow up, we suddenly find ourselves thrust into situations, be it at parties or business events, where we’re expected to initiate conversation with random individuals who we’ve never seen before, don’t know and have nothing to do with.

Not only that, but we’re expected to get tangible results out of such encounters. Be it our matchmaking friend or our sales manager, they expect you to leave that party or conference with a date or a business card.

The issue here is that networking, as well as being a social skill, also counts as a career skill and the majority of us have had no formal career (or social) skills training. However, building up such skills can be an essential part of building your career, so it’s worth investing time in
yourself to learn these skills.

Good, old-fashioned, paper-not-digital books are one of a number of ways to start self-training. Here are ten of the most rated books on networking; a good mixture of classics and newer titles.

Click: Ten Truths for Building Extraordinary Relationships George Fraser

If even the word ‘networking’ fills you with dread and you just find the whole concept too contrived, this book is for you. In it, George Fraser explains he prefers the term ‘connecting’ to ‘networking’ and encourages us to be sincere. It’s not wishy-washy vagueness though-each chapter is packed with practical, ‘takeaway’ advice.

Networking like a Pro: Turning Contacts into Connections Ivan Misner

On the theme of ‘connecting’, have you ever felt like you’re just amassing contacts without forging any type of close connection with them? This book shows you how to resolve this by breaking down a number of networking techniques, illustrated by real life examples.

Breakthrough Networking: Building Relationships that Last Lillian D. Bjorseth

Here’s another book focusing on the long-term nurturing of your network. It guides you through the process from meeting new people to establishing them as close and valued contacts within your inner circle. Like many of the best career guides, Bjorseth has corporate experience herself, so she knows what she’s talking about.

The Networking Survival Guide: Get the Success you want by tapping into the People you Know Diane Darling

At Position Ignition we believe in not ignoring your existing contacts but instead finding out what you can do for them and what they can do for you by getting to know them properly. This book echoes these values, although it also explains how to strike up conversations with new
people and how to network anywhere-even on planes!

[url=″>Diane Darling

Although this is by the same author, it has a slightly different objective in that it focuses more on getting to know new people than getting closer to the ones you know. Just as valid a lesson-if we never got to know anyone new, we’d never have anyone to get closer to!

Make your Contacts Count: Networking Know-How for Business and Career Success Anne Baber & Lynne Waymon

This is as interactive as a traditional book can get, with various quizzes, assessments and step-by-step plans to guide the reader through all the stages of professional networking relationships. A useful read for all, from entrepreneurs to job seekers.

Highly Effective Networking: Meet the Right People and get a Great Job Orville Pierson

Networking as part of our job search is certainly useful, but a haphazard, confused approach can render it counterproductive. This book helps untangle matters by laying out the steps for a straightforward, targeted approach. Pierson is also honest about the time and perseverance required to get the job we really want.

The Fine Art of Small Talk: How to Start a Conversation, Keep it Going, Build Networking Skills-and Leave a Positive Impression! Debra Fine

What about books for those of us who aren’t even comfortable with starting a conversation when it comes to networking? This one starts right from the start, even providing a list of icebreakers. There’s an accompanying cassette so all in all it’s a varied learning experience!

Savvy Networking: 118 Fast & Effective Tips for Business Success Andrea Nierenberg

This is ideal if you don’t have much spare time for reading, or if you don’t enjoy reading long passages! The advice for business networkers is broken down into takeaway tips, flavoured with some real-life illustrations for variation.

How to Win Friends and Influence People Dale Carnegie

This well-known classic from the 1930s is still relevant to networkers today. Networking is not only about meeting people and getting to know them, but also about treating people in the right way. Chapters like ‘Six ways to make people like you’ may sound a bit ‘high school’ and clumsy but that doesn’t totally invalidate the sentiments behind them. Let’s face it, if someone doesn’t like you, they’re not going to help you, no matter how good a networker you are.

It seems there’s a networking book out there for all of us, no matter what stage of our career-or career transition-we’re at. Books are just one useful tool in building up skills like networking. Try asking friends about their own experiences, seeking out specific training and, of course, getting out there and trying out these books’ tips for yourself. Practice makes perfect! 

Related: 5 Great Ways NOT to Network.

Nisa Chitakasem is the founder of Position Ignition – a careers company dedicated to taking you to the next step in your career. Nisa is passionate about helping individuals find the right career path for them whether it involves finding a more rewarding career, making a career change, figuring out the right career plan or being creative about career directions.
For free advice, guidance and information on careers visit the Position Ignition Career Blog or find her on Twitter [url=”>@PosIgnition

Employer Branding Talent Acquisition Timebound

Secrets of the Internal Recruiter: David Cherry at McAfee

Today I had a chat with David Cherry, who is a senior international in-house recruiter for McAfee, and an old colleague of mine based in London. He shared very insightful tips for job seekers and his thoughts on the changing career industry, all kept very secret until now!

What do you do at McAfee David?

Currently I’m a Senior Recruitment Business Partner working in the internal Talent Acquisition Team for McAfee, my day is taken up recruiting (across various functions) throughout Southern and Central Europe and our Emerging Markets region. I am also heavily involved in social media using tools like Facebook and Twitter.

Tell us about your background

My first job was actually as a QA Engineer for a small software company – I’ve always been interested in technology and being 19 years old, building servers and programming modems was (at the time) the best thing ever! Unfortunately I was made redundant after 9 months, so I did what every does and uploaded my CV on to Monster’s database – this was how I ended up in recruitment and have been working in the industry now for over 10 years, always with a focus on technology,
To begin with I joined a small recruitment company in London and began focusing on networking and telecoms recruitment in the UK. Through the relationships I had built I had the opportunity to work for one of my clients (Ochre House) who provide outsourced recruitment and HR solutions, and one of their clients was McAfee, after 3.5 yrs working on site at McAfee I was given the opportunity to move in-house in to a permanent position.

What is the job market like in your region (EMEA)?

You can get so many different answers to this question depending on who you speak to. Personally I think the job market is increasing and gaining strength every day. At the same time businesses are being more cautious and only recruiting positions which are deemed as critical hires. There are a lot of jobs out there but unfortunately due to the downtown there are even more people looking for those jobs which increases the competition.

What’s it like recruiting across so many countries?

It’s the most interesting part of my job, I have recruited in at least 30 different countries in my career and whilst it does mean I am incredibly busy every day I really enjoy working with different people, making new contacts and learning about new countries and cultures.

What are McAfee typically looking for in a candidate?

There’s no silver bullet to this question and every manager and every client I have recruited for will look for something different but being passionate and motivated is a great starting point.

What are you 3 best tips for job seekers?


  • Be honest


  • Spell check your CV/resume


  • Be prepared for an interview / have your own questions


How important are CVs and cover letters nowadays?

CVs are crucial; this is the document that gets you in the door, the document that holds the key to speaking to someone or securing that interview!
Covering letters; myself I’m not as interested in these and would tend to go straight to the CV but I do like to see a covering email explaining why someone is applying, their current situation etc… Just not something that’s 5 pages long! The more effort a candidate puts in to their application the more effort you will find a company will put into their response.


Any horror stories?

Several I can think of, but none I can repeat!
I did interview someone a few weeks for a customer facing position; I asked a fairly straight forward question ‘What are your main strengths as a communicator?’ to which I got the reply ‘I’m not very good at communicating’ – Moral of the story think about your answers before speaking.

Success stories?

I’ve seen many in my current position, the best are when you’re involved in hiring someone at the beginning of their career and then over the next few years you’re able to interview them again and, in some case again. Before you know it they become a manager and you start working with them to help build their own team. 

What are the social media trends in the career industry?

Social media is gaining momentum all the time and there are a lot of different options for an employer to take advantage of. When thinking about a social media strategy you should start thinking about the finish line and what you want to achieve – you will then be able to choose the right media and platforms to suit your objectives.

Are recruiters, as brokers, threatened by LinkedIn?

I would say no, there will always be the need for someone to facilitate, technology and automation can be fantastic and can assist with the speed of a hire but there is a danger to removing the human element and this could just damage your brand as an employer.


What is your favourite social media tool?

Has to be Twitter – it’s one of the most responsive on the market today. You can get your message instantly to wider audience, it has the ability to snowball very quickly. You do, of course have to be careful what you tweet about – what goes on the internet, stays on the internet! You can, of course, follow me on Twitter.

What does David have in the pipeline?

I’m going to be at the Undercover Recruiter Meetup in London on the 15th September, I will be talking about CV writing, interview tips, job hunting, what are the good and bad things you can do to enhance your chance of success. 

What’s the one thing people can do to help you?

Candidates can help themselves by keeping their profile up to date on LinkedIn or any other online media they are using for job hunting. If it’s not there is a huge risk that a recruiter would just overlook the profile and move on to the next.
Also in my current role as an internal recruiter I would suggest to approach companies directly there is a big push, particularly with the larger organisation to reduce recruiting costs, which means reducing reliance on external recruitment companies.

Final words of wisdom?

What did you want to do when you were growing up? Are you doing it? If not, why?
David Cherry has over 10 years experience in recruitment focused on head hunting and executive search and works across both sales & technical positions in Europe. As part of the internal Talent Acquisition Team at McAfee, David started in a technical recruiting role responsible for engineering and technical support in the UK and Israel.
David is currently responsible for supporting the management team in Southern Europe, Central Europe and our Emerging Markets across all levels and functions, with the main focus on sales and sales related positions.
Connect with David on LinkedIn and be sure to follow him on Twitter [url=″>@DavidCherry4 

Talent Acquisition

How Professional is Your Recruiter? LinkedIn Will Tell You!

A LinkedIn profile is powerful, but LinkedIn itself can tell you a whole lot more than you think…. I loved a recent piece I read from Punk Rock HR’s Laurie Ruettimann on questions to ask a recruitment consultant. She includes things such as asking for a bio, asking the consultant to talk about their networking…

Employer Branding Talent Acquisition Workplace

5 Ways to Boost Your Twitter Profile

How important is Twitter to you? Chances are you have more followers on Twitter than any other social media network, mainly because it’s less personal and acceptable to follow complete strangers. I would venture to say Twitter is as important to you as your LinkedIn and Facebook accounts. Some tech recruiters even say they won’t…

Employer Branding Talent Acquisition Workplace

Who Needs a Bio and Why?

Most job seekers will use two documents in their job search; their resume and cover letter. That’s a good start, but how about professional bio as well? They are no longer just for authors, musicians and politicians. Anyone that has an online presence across social media and blogging (which is just about everyone nowadays) can…

Employer Branding Talent Acquisition Workplace

Career Burnout: Don’t Let it Happen to You

The first contact of the year came from the brother of a friend of mine. My friendship with my friend had started some years ago when he had returned from overseas and was trying to find an executive role in the UK. Now his brother needed help. These are bright guys – excellent academic backgrounds…