Talent Acquisition Workplace

How You Can Be a Jack of All Trades and Master of All

Does the following description sound like you? Enthusiastic with lots of diverse passions and interests Get fascinated with something new, every few days Come up with new, sparky ideas Like starting things, but not finishing them Have a bunch of tabs open on your web browser at any one time (what, just one webpage at…

Talent Acquisition Workplace

Top 10 Networking Books for Your Career Success

Even the most confident, social and outgoing among us may find the prospect of both personal and professional networking daunting at times. From an early age we’re taught “don’t talk to strangers” but when we grow up, we suddenly find ourselves thrust into situations, be it at parties or business events, where we’re expected to initiate conversation with random individuals who we’ve never seen before, don’t know and have nothing to do with.

Not only that, but we’re expected to get tangible results out of such encounters. Be it our matchmaking friend or our sales manager, they expect you to leave that party or conference with a date or a business card.

The issue here is that networking, as well as being a social skill, also counts as a career skill and the majority of us have had no formal career (or social) skills training. However, building up such skills can be an essential part of building your career, so it’s worth investing time in
yourself to learn these skills.

Good, old-fashioned, paper-not-digital books are one of a number of ways to start self-training. Here are ten of the most rated books on networking; a good mixture of classics and newer titles.

Click: Ten Truths for Building Extraordinary Relationships George Fraser

If even the word ‘networking’ fills you with dread and you just find the whole concept too contrived, this book is for you. In it, George Fraser explains he prefers the term ‘connecting’ to ‘networking’ and encourages us to be sincere. It’s not wishy-washy vagueness though-each chapter is packed with practical, ‘takeaway’ advice.

Networking like a Pro: Turning Contacts into Connections Ivan Misner

On the theme of ‘connecting’, have you ever felt like you’re just amassing contacts without forging any type of close connection with them? This book shows you how to resolve this by breaking down a number of networking techniques, illustrated by real life examples.

Breakthrough Networking: Building Relationships that Last Lillian D. Bjorseth

Here’s another book focusing on the long-term nurturing of your network. It guides you through the process from meeting new people to establishing them as close and valued contacts within your inner circle. Like many of the best career guides, Bjorseth has corporate experience herself, so she knows what she’s talking about.

The Networking Survival Guide: Get the Success you want by tapping into the People you Know Diane Darling

At Position Ignition we believe in not ignoring your existing contacts but instead finding out what you can do for them and what they can do for you by getting to know them properly. This book echoes these values, although it also explains how to strike up conversations with new
people and how to network anywhere-even on planes!

[url=″>Diane Darling

Although this is by the same author, it has a slightly different objective in that it focuses more on getting to know new people than getting closer to the ones you know. Just as valid a lesson-if we never got to know anyone new, we’d never have anyone to get closer to!

Make your Contacts Count: Networking Know-How for Business and Career Success Anne Baber & Lynne Waymon

This is as interactive as a traditional book can get, with various quizzes, assessments and step-by-step plans to guide the reader through all the stages of professional networking relationships. A useful read for all, from entrepreneurs to job seekers.

Highly Effective Networking: Meet the Right People and get a Great Job Orville Pierson

Networking as part of our job search is certainly useful, but a haphazard, confused approach can render it counterproductive. This book helps untangle matters by laying out the steps for a straightforward, targeted approach. Pierson is also honest about the time and perseverance required to get the job we really want.

The Fine Art of Small Talk: How to Start a Conversation, Keep it Going, Build Networking Skills-and Leave a Positive Impression! Debra Fine

What about books for those of us who aren’t even comfortable with starting a conversation when it comes to networking? This one starts right from the start, even providing a list of icebreakers. There’s an accompanying cassette so all in all it’s a varied learning experience!

Savvy Networking: 118 Fast & Effective Tips for Business Success Andrea Nierenberg

This is ideal if you don’t have much spare time for reading, or if you don’t enjoy reading long passages! The advice for business networkers is broken down into takeaway tips, flavoured with some real-life illustrations for variation.

How to Win Friends and Influence People Dale Carnegie

This well-known classic from the 1930s is still relevant to networkers today. Networking is not only about meeting people and getting to know them, but also about treating people in the right way. Chapters like ‘Six ways to make people like you’ may sound a bit ‘high school’ and clumsy but that doesn’t totally invalidate the sentiments behind them. Let’s face it, if someone doesn’t like you, they’re not going to help you, no matter how good a networker you are.

It seems there’s a networking book out there for all of us, no matter what stage of our career-or career transition-we’re at. Books are just one useful tool in building up skills like networking. Try asking friends about their own experiences, seeking out specific training and, of course, getting out there and trying out these books’ tips for yourself. Practice makes perfect! 

Related: 5 Great Ways NOT to Network.

Nisa Chitakasem is the founder of Position Ignition – a careers company dedicated to taking you to the next step in your career. Nisa is passionate about helping individuals find the right career path for them whether it involves finding a more rewarding career, making a career change, figuring out the right career plan or being creative about career directions.
For free advice, guidance and information on careers visit the Position Ignition Career Blog or find her on Twitter [url=”>@PosIgnition

Employer Branding Talent Acquisition Timebound

Secrets of the Internal Recruiter: David Cherry at McAfee

Today I had a chat with David Cherry, who is a senior international in-house recruiter for McAfee, and an old colleague of mine based in London. He shared very insightful tips for job seekers and his thoughts on the changing career industry, all kept very secret until now!

What do you do at McAfee David?

Currently I’m a Senior Recruitment Business Partner working in the internal Talent Acquisition Team for McAfee, my day is taken up recruiting (across various functions) throughout Southern and Central Europe and our Emerging Markets region. I am also heavily involved in social media using tools like Facebook and Twitter.

Tell us about your background

My first job was actually as a QA Engineer for a small software company – I’ve always been interested in technology and being 19 years old, building servers and programming modems was (at the time) the best thing ever! Unfortunately I was made redundant after 9 months, so I did what every does and uploaded my CV on to Monster’s database – this was how I ended up in recruitment and have been working in the industry now for over 10 years, always with a focus on technology,
To begin with I joined a small recruitment company in London and began focusing on networking and telecoms recruitment in the UK. Through the relationships I had built I had the opportunity to work for one of my clients (Ochre House) who provide outsourced recruitment and HR solutions, and one of their clients was McAfee, after 3.5 yrs working on site at McAfee I was given the opportunity to move in-house in to a permanent position.

What is the job market like in your region (EMEA)?

You can get so many different answers to this question depending on who you speak to. Personally I think the job market is increasing and gaining strength every day. At the same time businesses are being more cautious and only recruiting positions which are deemed as critical hires. There are a lot of jobs out there but unfortunately due to the downtown there are even more people looking for those jobs which increases the competition.

What’s it like recruiting across so many countries?

It’s the most interesting part of my job, I have recruited in at least 30 different countries in my career and whilst it does mean I am incredibly busy every day I really enjoy working with different people, making new contacts and learning about new countries and cultures.

What are McAfee typically looking for in a candidate?

There’s no silver bullet to this question and every manager and every client I have recruited for will look for something different but being passionate and motivated is a great starting point.

What are you 3 best tips for job seekers?


  • Be honest


  • Spell check your CV/resume


  • Be prepared for an interview / have your own questions


How important are CVs and cover letters nowadays?

CVs are crucial; this is the document that gets you in the door, the document that holds the key to speaking to someone or securing that interview!
Covering letters; myself I’m not as interested in these and would tend to go straight to the CV but I do like to see a covering email explaining why someone is applying, their current situation etc… Just not something that’s 5 pages long! The more effort a candidate puts in to their application the more effort you will find a company will put into their response.


Any horror stories?

Several I can think of, but none I can repeat!
I did interview someone a few weeks for a customer facing position; I asked a fairly straight forward question ‘What are your main strengths as a communicator?’ to which I got the reply ‘I’m not very good at communicating’ – Moral of the story think about your answers before speaking.

Success stories?

I’ve seen many in my current position, the best are when you’re involved in hiring someone at the beginning of their career and then over the next few years you’re able to interview them again and, in some case again. Before you know it they become a manager and you start working with them to help build their own team. 

What are the social media trends in the career industry?

Social media is gaining momentum all the time and there are a lot of different options for an employer to take advantage of. When thinking about a social media strategy you should start thinking about the finish line and what you want to achieve – you will then be able to choose the right media and platforms to suit your objectives.

Are recruiters, as brokers, threatened by LinkedIn?

I would say no, there will always be the need for someone to facilitate, technology and automation can be fantastic and can assist with the speed of a hire but there is a danger to removing the human element and this could just damage your brand as an employer.


What is your favourite social media tool?

Has to be Twitter – it’s one of the most responsive on the market today. You can get your message instantly to wider audience, it has the ability to snowball very quickly. You do, of course have to be careful what you tweet about – what goes on the internet, stays on the internet! You can, of course, follow me on Twitter.

What does David have in the pipeline?

I’m going to be at the Undercover Recruiter Meetup in London on the 15th September, I will be talking about CV writing, interview tips, job hunting, what are the good and bad things you can do to enhance your chance of success. 

What’s the one thing people can do to help you?

Candidates can help themselves by keeping their profile up to date on LinkedIn or any other online media they are using for job hunting. If it’s not there is a huge risk that a recruiter would just overlook the profile and move on to the next.
Also in my current role as an internal recruiter I would suggest to approach companies directly there is a big push, particularly with the larger organisation to reduce recruiting costs, which means reducing reliance on external recruitment companies.

Final words of wisdom?

What did you want to do when you were growing up? Are you doing it? If not, why?
David Cherry has over 10 years experience in recruitment focused on head hunting and executive search and works across both sales & technical positions in Europe. As part of the internal Talent Acquisition Team at McAfee, David started in a technical recruiting role responsible for engineering and technical support in the UK and Israel.
David is currently responsible for supporting the management team in Southern Europe, Central Europe and our Emerging Markets across all levels and functions, with the main focus on sales and sales related positions.
Connect with David on LinkedIn and be sure to follow him on Twitter [url=″>@DavidCherry4 

Talent Acquisition

How Professional is Your Recruiter? LinkedIn Will Tell You!

A LinkedIn profile is powerful, but LinkedIn itself can tell you a whole lot more than you think…. I loved a recent piece I read from Punk Rock HR’s Laurie Ruettimann on questions to ask a recruitment consultant. She includes things such as asking for a bio, asking the consultant to talk about their networking…

Employer Branding Talent Acquisition Workplace

5 Ways to Boost Your Twitter Profile

How important is Twitter to you? Chances are you have more followers on Twitter than any other social media network, mainly because it’s less personal and acceptable to follow complete strangers. I would venture to say Twitter is as important to you as your LinkedIn and Facebook accounts. Some tech recruiters even say they won’t…

Employer Branding Talent Acquisition Workplace

Who Needs a Bio and Why?

Most job seekers will use two documents in their job search; their resume and cover letter. That’s a good start, but how about professional bio as well? They are no longer just for authors, musicians and politicians. Anyone that has an online presence across social media and blogging (which is just about everyone nowadays) can…

Employer Branding Talent Acquisition Workplace

Career Burnout: Don’t Let it Happen to You

The first contact of the year came from the brother of a friend of mine. My friendship with my friend had started some years ago when he had returned from overseas and was trying to find an executive role in the UK. Now his brother needed help. These are bright guys – excellent academic backgrounds…

Employer Branding Talent Acquisition Workplace

5 Good Ways NOT to Network

I went to this networking event a few weeks ago featuring a good speaker named Andy Lopata. I hadn’t actually heard of him before but apparently he’s known as Mr Networker for those in the know. I liked what he went on about as it seemed very aligned my own thinking. The points outlined below…

Employer Branding Talent Acquisition Workplace

Do Candidates Need a Premium LinkedIn Account?

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Linkedin have offered premium accounts to the greater public for some time now, these have been popular with salespeople and others for years. Congratulations to all you job seekers out there, the time has cometh for to get your credit cards out.
Cashing in on job seekers
LinkedIn recently announced their new Job Seeker
Premium Accounts, basically charging job seekers to use an enhanced version of LinkedIn. Have LinkedIn gone nasty and exploiting the people that need it most? Not really, they will still allow you to use it the basic version for free so no panic.
There is definitely an online trend to charge for services at the moment. LinkedIn are hopping on the same band wagon as The Ladders, CareerBuilder and other platforms aimed at job seekers. They have all noticed that there is no great shortage of cash out there, however definitely a shortage of jobs. This could very well be due to layoffs avec payoffs.
As long as the value you are getting from a paid account outweighs the cost, it could be worth considering paying a little to speed up your job search.
What are the benefits?
First off, you and your profile will be bumped up to the top of the pile when applying for a particular job. This is very much like a sponsored link on Google, your name will come up highlighted in the applicants list which is likely to get you some attention from the hiring manager (along with the other paying applicants of course).
You will also be able to send InMails straight to employers that aren’t in your network. This is particularly useful when you don’t have any contacts in common and it’s impossible to obtain emails for direct contact outside of LinkedIn.
On top of that, there’s the Profile Organizer feature which lets you track the contact you have with others, save favorites and even add your own notes to others profiles. A good old spreadsheet can probably do the same but this one is automated for you.
Finally, there are some webinars with Lindsey Pollak that act as video tutorials on how to use the new functions and how to search for jobs on Linkedin in general. Lindsey definitely knows her stuff so this could be useful.
What’s the damage?
Your brand new and shiny job seeker premium account comes in three versions; basic, job seeker and job seeker plus.


As you can tell from the image, they vary a bit on price, the only difference in service is the amount of ammunition you will have for each feature.
Basic: With this option you get five folders in your Profile Organizer and you get 100 profiles in your search results. You get 10 introductions to inside sources at companies.
Job Seeker: Here we get five InMails which you can use to contact any employer inside or outside your network. Your search results expand to 250 profiles, you get 10 folders for your Profile Organizer and you get 15 insider introductions.
Job Seeker Plus: The top of the line deal lets you send 10 InMails, 25 folders in your Profile Organizer and your search results of hiring mangers go up to 500 profiles.
Is it worth upgrading?
If you use LinkedIn daily and have hit a wall where you have run out of InMails, can’t seem to get yourself organized enough and think insider introductions will help you – go ahead and try it. As long as you get useful incremental results, stick with it until you get that new job. This is assuming that you have the money to spend, check your budget and ideally cut back on something else instead.
Personally I was never convinced of the ‘regular’ premium accounts, I can live through not having 500 people coming up in my search results (the more precise search, the better anyway). I don’t really see the need for InMails as I tend to get the proper emails of people, more often than not you can guess it.
I think it’s a shame there are no free trials for the job seeker premium account but I can understand why. Job seekers are not long-term customers for any business, as soon as they get a new job they no longer need the service. LinkedIn have decided to milk it from day one which is probably the right decision from a business perspective.
What do you think?
Do you use the premium account today and has it helped you at all? Are you going to try it out?