Sales and marketing are a vital part in any business. Because of this, opportunities in sales and marketing will never run dry. These jobs would always be available no matter how bad the economy gets. But getting into this career is not always easy. For highly specialized technical sales positions, certain qualifications are required for you to get the job. So, if you want to apply for a these kinds of opportunities, revise your resume a bit to help you get the job.

These are the things your resume should focus on:

Business development skills:

Employers are not only on the lookout for people who can sell. Expanding the business is just as important. Detail in your resume and cover letter what skills you have in networking, lead generation, sourcing and probing/pre-qualifying, as well as any experiences you have had organizing events in your previous jobs.


It’s all about the numbers! Employers and recruiters scanning your resume will be keeping an eye out for any figures included in your resume. Highlight increases in sales, relevant industry rankings you have attained, number of years or months it took you to bring a certain amount of profit, percentage of increase in customers or product sales, costs you have reduced (if not eliminated), and other pertinent contributions.

Accounts managed:

Name the products or services you have promoted and sold (especially the complex ones). No matter how big or small the brand is, they count. Big brands are often accompanied by demanding decision makers, so highlight the abilities you used to win them over and deliver on your promise. Previous experience though not lengthy is still experience and is definitive proof that you can do the job.

Advertising skills:

If you have good advertising skills, then that’s considered a bonus to your already stellar resume! Copywriting talents and a knack for creating promotional materials tell employers that you can effectively execute their marketing strategies and reach the target audience for the products or services assigned to you.


Some say that selling is an art. Because of this, a certain degree of education and training can be helpful to get into a job in sales and marketing. If you have taken courses for enhancing abilities in negotiation and closing, probing, presentation, account management, strategic marketing, print and other media advertising, then by all means include them in your resume. This tells employers and recruiters you have the tools to help you perform on the job and contribute to the bottom line.

A proven track record is often the requirement for a job in sales and marketing. However, the ability to manage multiple accounts, to communicate and interact with people are also of great value. So get to work and make sure that resume and cover letter sells the best things about you!

RELATED: Resume v. One-page Proposal: A side by side comparison 

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About Jörgen Sundberg

CEO of Link Humans, download our new eBook now: Measuring Employer Brand: The Ultimate Guide and check out our latest product The Employer Brand Index.

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