All things being equal job seekers prefer to choose a new role not on the basis of salary or job title but for the sake of the employer brand and organisational culture. A Korn Ferry study found 73 per cent of respondents claim their number one driver at work is doing a job that has…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
In the last 10 years, we have experienced one of the biggest changes in the work market: the rise of co-working spaces. Between 2005 and today, it grew from just 1 in San Francisco to 7,800 co-working spaces across the globe. In a year from now, predictions forecast 37 000 co-working spaces worldwide gathering more than…
Can you imagine how much less guilt and frustration you would feel if you could somehow make yourself do the things you don’t want to do? Put simply, sometimes it’s just really hard to motivate yourself. If only there were some fail-proof techniques to make yourself get up and get going! While this doesn’t exist (*tear*), there are…
How can you make sure your employer brand is trustworthy and credible? Start by looking at your website – is it full of trust signals or trumpet-blowing? I’ve spoken to Filip Matous who is a Digital Strategist and author of ‘How To Get Your Website Noticed‘, to find out more about the simple mistakes many businesses make…
More than half of UK workers feel that both the structure and culture of their workplaces are holding them back from doing their job more effectively (55% and 53% respectively), with 53% warning they will consider moving jobs unless their organisation changes. That’s according to recent research from ILM which identified a clear mismatch between…
Your gut tells you that your employer brand is critical to your talent attraction efforts. Your co-workers and industry leaders tell you the same thing. As do white papers, candidate surveys and unbiased research. [If you’re still in doubt of all of that, this study from a few years back found that 69% of candidates…
According to Virgin Media’s Employer Branding guru Neil Chivers, delivering a great candidate experience starts with thinking about the end user and what’s going through their thought process when they’re applying for a role. “And even actually trying to understand what motivates them to apply for a job. Is it the brand? Is it working for…
While major cities obviously still play a key part in business, such as New York and Chicago, there are plenty of other cities around the United States which are now up and coming business locations. While it may not be unusual for business giants to flock to a particular location in a country or city,…
Prospecting on LinkedIn is a huge part of many peoples’ roles. It’s kind of what LinkedIn is for, isn’t it? We put our profiles up there knowing full well that people will have the option of messaging us. We can also decide who we want to connect with and even turn off the InMail messaging function if we want to, restricting it only…