How can you make sure your employer brand is trustworthy and credible? Start by looking at your website – is it full of trust signals or trumpet-blowing? I’ve spoken to Filip Matous who is a Digital Strategist and author of ‘How To Get Your Website Noticed‘, to find out more about the simple mistakes many businesses make…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
More than half of UK workers feel that both the structure and culture of their workplaces are holding them back from doing their job more effectively (55% and 53% respectively), with 53% warning they will consider moving jobs unless their organisation changes. That’s according to recent research from ILM which identified a clear mismatch between…
Your gut tells you that your employer brand is critical to your talent attraction efforts. Your co-workers and industry leaders tell you the same thing. As do white papers, candidate surveys and unbiased research. [If you’re still in doubt of all of that, this study from a few years back found that 69% of candidates…
According to Virgin Media’s Employer Branding guru Neil Chivers, delivering a great candidate experience starts with thinking about the end user and what’s going through their thought process when they’re applying for a role. “And even actually trying to understand what motivates them to apply for a job. Is it the brand? Is it working for…
While major cities obviously still play a key part in business, such as New York and Chicago, there are plenty of other cities around the United States which are now up and coming business locations. While it may not be unusual for business giants to flock to a particular location in a country or city,…
Prospecting on LinkedIn is a huge part of many peoples’ roles. It’s kind of what LinkedIn is for, isn’t it? We put our profiles up there knowing full well that people will have the option of messaging us. We can also decide who we want to connect with and even turn off the InMail messaging function if we want to, restricting it only…
Generation Z. You’ve no doubt heard about them, but what should employers know about the new kids on the career block? For so long millennials have been the under the spotlight, for positive reasons and negative ones, too. When it comes to talent attraction and retention, we know it’s about getting in early and building…
You’ve got a new person joining the company – hooray! Securing new talent to any business is no mean feat; good candidates are often spoilt with choice and snapped up quickly. When your new hire walks through that door on day one, it’s no time to become complacent or rest on your laurels. Just because they have resigned and…
What’s all this buzz about employer branding? According to Hung Lee, the founder of recruiting tech platform Workshape, it sucks. He says EB is broken and the candidate experience is currently pretty crappy. Struggling to attract the right types of high-quality talent? Read on for a summary of Hung’s cold hard truths on where you’re going…