Employee engagement or employee advocacy? Why not both I say! It appears engaged employees are very happy to be social media advocates of your corporate and/or employer brand. The challenge for marketers Marketing and communications teams are pulling out all the stops to motivate employees to advocate for the brand on social media, but are…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
How can your organisation use employer brand management to attract, recruit and retain the best talent? What social media channels work best for employer branding? Richard Mosley, VP of Strategy at Universum, provided us with some insights. What’s the difference between brand management and employer branding? Yes, these terms are often used interchangeably, but I think if I start with…
Your employees are your best advocates for your business. Why? Because what more reliable source is there to learn about a company, than first hand from the ones who work there? Employee advocacy is becoming more and more popular among businesses, for marketing purposes and to build a great employer brand. Not only is it really easy to…
Over the years, office design has evolved and changed to suit the working world. From large open plan offices with a manager looking over the workers to small cubicle desks spaces – there’s certainly been a huge variation in what people think works well. In more recent years, collaboration and freedom in the workplace have…
With its famous golden arches and instantly recognisable “I’m lovin’ it” slogan, the McDonald’s brand is one of the largest and most recognisable corporations in the world. McDonald’s is the worlds second largest private employer (behind Walmart) and has 1.9 million employees in branches and offices around the world. Because the brand is such a…