There have been countless studies, media reports and even employment tribunals challenging the pay difference between men and women doing the same jobs – and it’s a worldwide problem. The Nordic countries have the smallest global gender gap index, but African and Middle Eastern countries, trail a long way behind them. Rwanda is the one exception…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Last year we spoke to Shutterstock about the big creative trends predicted for 2016. I’ve had the opportunity to chat to Terrence Morash, Creative Director at Shutterstock, about what’s hot and what’s not for this year. And for you instant messaging fans among you, you’ll be pleased to know emojis will continue to have a strong…
Are you worried by your office environment? Maybe you’re guilty of the dreaded zombie workforce syndrome? There’s no denying that there is a direct link between employee satisfaction in the workplace and productivity levels. By making some small changes to your office environment your employees will be more content and as a result you can expect…
Clients and candidates are posting reviews about their experiences of recruitment companies more readily than ever before. These range from * ratings on Google, Facebook and Yell to sharing experiences with their respective followers on LinkedIn and Twitter. Recently, a number of recruitment businesses have been ‘panned’ on LinkedIn – I expect some of the…
When marketing takes the lead, employer brands can become a reflection of what the audience wants to hear, not what it actually is. I am a brand marketer. I believe in marketing. I have spent my career in marketing. I like having a job! That said, when it comes to developing an employer brand, marketing…