I recently had a conversation with a candidate that brought to mind the importance of employer brand when it comes to recruiting. As I usually do when I’m speaking with a candidate I asked him why he would entertain a new position. (Typically I deal with passive candidates so it is important to find their…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
In this day and age when the recruitment industry is becoming increasingly competitive, it is essential that companies adopt effective recruitment marketing practices and focus on building an appealing employer brand, in order to attract the top talent to their organisation. Fortune 500 companies have an advantage over smaller businesses when this is concerned, due to…
If you work in an office, you’ll know that you get to know your colleagues very quickly. There’s always a quiet one, a loud one and an annoying one – but what are the characteristics of these colleagues? We’ve taken a look at the 6 types of people you’re bound to come across in your…
Recruitment is not something that you can do with 50% effort – you need to get it right, otherwise, you’ll end up with a team filled with bad hires. However, it is also one of the hardest elements of running a business – there’s a lot more competition nowadays and a greater amount of people…
One of the key factors that professionals look for when seeking a new role is the opportunity for career progression and scope for promotion within the organisation; so it is therefore essential that you are recruiting internally and assisting your employees in climbing the career ladder. If an employee is working hard and making valuable contributions…
Employer branding is a forming a central part of talent attraction in today’s brave new world. Attracting the very best candidates is only getting harder, so standing out from the crowd with a great employer brand is a great way to overtake competitors. The problem? Employer branding can be a little amorphous – it’s hard…
In large companies, it’s common for separate departments to maintain a level of independence and distance from each other, as they get on with their own responsibilities. Everyone this is, apart from the IT department of course. No matter how senior your role or the nature of your job, pretty much everyone in an organisation…
Gamification is a concept that has existed in marketing for years, with tactics such as points rewards schemes and prize draws proving a massive success with customers. So how could this practice be adopted for the workplace? The idea is to make work more enjoyable and by integrating game elements into daily work functions it can help to…
With 400 million users and 4 million companies on LinkedIn, it comes in top among the social networks for professional use. Whether you’re looking to connect with business prospects, engage your customers or market your brand, LinkedIn’s expansive network of users and professional features make it the perfect social channel for business. In order to make…