Open candidates make up about 75% of the workforce. With such a majority it stands to reason that the highest performing candidates will fall under this category and there’s a number of reasons that they appeal as prospective hires: They have a proven track record of working in a similar environment. They are more likely…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
It’s not a fad or a gimmick but the most authentic way to push out stories about your organization. In the foreword to our advocacy guide Neal Schaffer, CEO of Maximize Your Social points out that your employees are best suited to become your brand storytellers in social media: People “own” brands through their perception…
Tech talent is in high demand. More and more companies are shifting their focus to becoming digital and hiring the best tech talent out there has become a major priority. That’s why they need a super strong employer brand. We chat with Sarah Dovlo, the Head of Employer Branding Europe at ABB, a big Swedish-Swiss…
If you love to travel for work, one of the most thrilling sounds in the world is your captain’s voice over the intercom when your plane makes its final descent to your destination. But not everyone has a soft spot for combining business and travel. While being a nomadic worker may seem alluring, employees aren’t…
Have you ever had to find a candidate your business desperately need that tends to be in short supply? I have on numerous occasions. Some examples from my past include: A Director of a nonprofit organization with demanding hours without the salary budget to match A Service Technician who is required to travel 95% of…