With millennials making up a significant chunk of the workforce today, it’s important that employers take into consideration what attracts them to a company, what motivates them and what encourages them to stay in a job. Though they want a lot of the same things from a job as previous generations, they tend to look…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
In this digital age, we are connected to both people and information like never before. It’s hard to imagine going back to a time five years ago, or better yet, fifteen years ago, when the world wasn’t at our fingertips at the touch of an app. But the influx of information comes at a price,…
Looking to expand your company, but not sure if hiring a graduate or a more experienced employee is the best route to take? Whether you’re a small startup or a large global business, graduates can bring a lot of valuable qualities to a role. It’s understandable that you may be a little apprehensive about hiring…
If you’ve bagged yourself a new role as a first time manager, then congrats! You’ve obviously been doing something right. However, it can be a daunting time, knowing that the future of your career is somewhat shaped by other people and their actions – and it will take a bit of adjustment to get things right. We’ve…
To quote Will Ferrell from Zoolander; branding is so hot right now. Well maybe he didn’t say that exactly, but it’s close enough. It still doesn’t take away from the fact that branding is a hot topic currently. Thanks to social media hundreds of thousands of people are able to connect worldwide and discuss a…
Management guru Peter Drucker coined the term “knowledge worker” in his 1969 book, The Age of Discontinuity, differentiating knowledge workers from manual workers and insists that new industries will employ mostly knowledge workers. The Work Foundation defines knowledge work as that which uses high level ‘tacit’ knowledge that resides in people’s minds, rather than being…
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How to Become a Social CEO
Should CEO’s be active on social media? How can they make use of social platforms to build and manage the reputation of their company? And what are some of the most common mistakes that CEOs make on social media? I caught up with Dr. Leslie Gaines-Ross, who is the Chief Reputation Strategist at Weber Shandwick to find out…
What’s the craziest thing you’ve done at work? Used the office printer for personal use? Pulled a sickie because you had one drink too many on a week night? For most that’s probably about as wild as it gets; however you’d be surprised what some people have got away with at work and the stunts that…
National Employee Motivation Day is taking place this month (Thursday 25 February), so how can employers get an accurate idea of how motivated their employees are, and also gauge if existing engagement practices are still meeting the needs of a changing workforce? Running for the second year, the creation of a National Employee Motivation Day,…