Recruiting on Facebook is something which a lot of companies are trying now with differing success – it is definitely a place where active and passive talent both hang out. Here’s five applications which can help you increase your potential of finding the correct candidate.
The application also provides the option to publish to multiple Facebook pages from one portal. A very simple design makes this application each to use, with other features such as ‘Brand Customisation’ and ‘Silent Follow’ (a feature that allows Passive Candidates to not alert their Facebook friends to their action on the app).
BranchOut’s RecruiterConnect uses a different technique to find applicants to fill your jobs. Recruiters can search through the Facebook friends of their top employees (to see whether there is anyone of similar stature in there), and they can search for employees via different search criteria (location, skills, school etc).
The BranchOut application is a very interesting app for jobseekers to use, and yet again, they seem to be doing something a little bit different with their recruiting side.
The Work4 Labs Work For Us application simply needs a Facebook page to work. The application offers a 30 days free trial before recruiters must pay for the services – with three price plans offered – the Basic price plan ($49 / month), the Pro price plan ($199 / month) and the Enterprise price plan.
Alongside the simple design, with the ability to share and ‘Like’ jobs as well as applying, Work4 Labs offer ‘detailed metrics’ of the recruiter’s progress – including number of views, applicants and likes for each posting – an interesting element which may help discover which is the most popular job.
The Jobvite Hire Facebook Work With Us application creates a ‘Jobs’ tab on a company’s Facebook page, and allows current employees to share possible job opening with their Facebook friends, as well as the page sharing the opportunities with their fans.
The interesting element of the Jobvite application is the ‘Jobvites’ (invites) which page visitors can send to their friends to alert them to a job. The application also including a tracking element, where you can keep up to date with all the applications sent in through the app.
Jobcast is perhaps the least known in this list but has clients such as Pizza Hut and Hulu.
When the app is installed on your Facebook page, they create a ‘Careers’ tab, from where you can add and administer your job listings, and customise certain parts of the page (some elements such a theme and YouTube welcome video are only available on a Premium account). There are two premium options – $49/month and $99/month (with both offering Jobcast branding removal, a customised banner, an embeddable YouTube option, a brandable colour scheme and the more expensive plan being the only one to offer automatic job synchronisation with the recruiter’s career site).
Posting a job is simple – and with the free plan, recruiters can post an unlimited amount of jobs. The form offers a publish duration, plus all the standards fields including an applicant routing option – whether the recruiter wants the application to actively collect all the applications, or redirect applicants to an external site to apply.
The best application is difficult to choose – each differs in some way and offers a different service. It all depends on your budget, and how much you want to spend on recruiting.
The Jobcast app has a good aspect in the free plan, however the other four do offer a good value for money – it’s all down to how many you need to recruit, and how much you’re willing to spend.
Have you tried any of these – any good/bad points? Please let us know!
Related: The Top 5 Twitter Apps for Recruitment.